Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is part of the Kantar Group[1] the Data Investment management Division of WPP.[2]
Through market monitoring, advanced analytics and tailored market research solutions, Kantar Worldpanel analyses what people buy, what they consume and the attitudes behind this behaviour. Their clients include brand owners, private label manufacturers, meat, fruit and vegetable suppliers, retailers, market analysts and government organisations.
Kantar Worldpanel has a team of 3,500 people and services covering 60 countries with direct ownership or through partners. They work in fields such as fast-moving consumer goods, impulse products, beauty and personal care, fashion, baby, telecommunications and entertainment.
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