Digital Transformation and Programmatic Lead

Beschreibung:

Overview

Location Overview

This role can be based in Kraków or Warsaw, Poland.

Job Overview
We're looking for an experienced Transformation and Programmatic Lead to manage a team of media planners and buyers, delivering high-impact digital campaigns across all EU markets and develop the future-proof service. You will be the leader of transformational change baed on martech solution, all available innovation opportunities on the market. In the essence of the role - You'll be responsible for implementation digital planning, buying, optimization, and reporting-driving performance and efficiency beyond what traditional media agencies typically achieve.
Responsibilities

Strategic Planning & Execution
* Lead digital transformation in service, technology, process aspects
* the media planning and buying strategy for the programmatic team.
* Manage the EU programmatic media team, including planning, strategy, and campaign evaluation.
* Take ownership of your own digital campaigns from start to finish-working with internal stakeholders, planning, buying, optimizing, and reporting results.
* Build integrated digital media plans, ensuring online and offline channels work together effectively.
Ad Tech & Optimization
* Ensure all ad operations, tracking, and audience targeting requirements are in place in our platforms (DSPs).
* Implement and use real-time optimization tools (e.g., Datorama, AI tools) to boost performance and train the team.
* Keep the team informed on updates in social, search, programmatic buying, data, platforms, and analytics.
Reporting & Productivity
* Produce regular reports showing campaign results and productivity gains.
* Help demonstrate the value of the in-house media team to secure resources and scale capabilities.
* Maintain focus on efficiency and effectiveness KPIs.
Team Leadership & Management
* Lead recruitment, onboarding, and HR processes for the team.
* Identify skills gaps and train the team (personally or through partners) to maintain high standards.
* Define responsibilities within the team and ensure workload is balanced.
* Support team members' development plans and create a strong, collaborative culture.
Culture & Best Practices
* Promote a culture of sharing knowledge and best practices within the media and marketing teams.
* Ensure campaigns meet brand safety and fraud prevention standards.
* Stay informed on business priorities and market trends, bringing insights and innovative ideas to campaigns.
Qualifications

Qualifications & Skills

Experience & Background
* 12+ years in programmatic and/or social campaign planning & buying across digital platforms.
* Proven track record of executing brand campaigns and achieving KPIs.
* Strong expertise in DV360 and Facebook Ads Manager; working knowledge of Campaign Manager (CM) and ad tech/ad ops.
* Search advertising knowledge a plus.
* Solid understanding of tracking, attribution, and analytics.
Leadership & Management
* Proven ability to manage and develop direct reports.
* Strong project management skills.
Analytical & Strategic Thinking
* Problem solver with the ability to think creatively and strategically.
* Strong analytical skills to turn data into actionable strategies.
* Ability to present results clearly to senior stakeholders.
Soft Skills & Attributes
* Strong leadership skills
* Able to adapt quickly to last-minute changes.
* Collaborative, transparent, and detail-oriented.
* Technically savvy and eager to stay ahead of industry changes.
The 'Internal Reporting Procedure' for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab

Strategic Planning & Execution
* Lead digital transformation in service, technology, process aspects
* the media planning and buying strategy for the programmatic team.
* Manage the EU programmatic media team, including planning, strategy, and campaign evaluation.
* Take ownership of your own digital campaigns from start to finish-working with internal stakeholders, planning, buying, optimizing, and reporting results.
* Build integrated digital media plans, ensuring online and offline channels work together effectively.
Ad Tech & Optimization
* Ensure all ad operations, tracking, and audience targeting requirements are in place in our platforms (DSPs).
* Implement and use real-time optimization tools (e.g., Datorama, AI tools) to boost performance and train the team.
* Keep the team informed on updates in social, search, programmatic buying, data, platforms, and analytics.
Reporting & Productivity
* Produce regular reports showing campaign results and productivity gains.
* Help demonstrate the value of the in-house media team to secure resources and scale capabilities.
* Maintain focus on efficiency and effectiveness KPIs.
Team Leadership & Management
* Lead recruitment, onboarding, and HR processes for the team.
* Identify skills gaps and train the team (personally or through partners) to maintain high standards.
* Define responsibilities within the team and ensure workload is balanced.
* Support team members' development plans and create a strong, collaborative culture.
Culture & Best Practices
* Promote a culture of sharing knowledge and best practices within the media and marketing teams.
* Ensure campaigns meet brand safety and fraud prevention standards.
* Stay informed on business priorities and market trends, bringing insights and innovative ideas to campaigns

Ihr Profil:

Qualifications & Skills

Experience & Background
* 12+ years in programmatic and/or social campaign planning & buying across digital platforms.
* Proven track record of executing brand campaigns and achieving KPIs.
* Strong expertise in DV360 and Facebook Ads Manager; working knowledge of Campaign Manager (CM) and ad tech/ad ops.
* Search advertising knowledge a plus.
* Solid understanding of tracking, attribution, and analytics.
Leadership & Management
* Proven ability to manage and develop direct reports.
* Strong project management skills.
Analytical & Strategic Thinking
* Problem solver with the ability to think creatively and strategically.
* Strong analytical skills to turn data into actionable strategies.
* Ability to present results clearly to senior stakeholders.
Soft Skills & Attributes
* Strong leadership skills
* Able to adapt quickly to last-minute changes.
* Collaborative, transparent, and detail-oriented.
* Technically savvy and eager to stay ahead of industry changes.
The 'Internal Reporting Procedure' for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab