Groupe SEB (Société d'Emboutissage de Bourgogne) is a large French consortium that produces small appliances. Notable brand names associated with Groupe SEB include All-Clad, Krups, Moulinex, Rowenta, Tefal and WMF Group. According to the Groupe SEB website, they have faced considerable competition from low-price Chinese competitors, but have managed to maintain a constant sales level. A large proportion of their product lines are now manufactured in China. Its headquarters are in Ecully, a Lyon suburb.