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Trade Marketing & Communications

Company not shown
Denmark  Copenhagen, Denmark
V.I.E., Marketing, English

Job Description:

Poste et missions:
The Trade Marketing and Communications VIE is responsible for supporting the AG Sales & Marketing team in driving sustainable sales, margin, and market share growth in the territory for Genuine CNHi Parts.
It will be a cross-functional role to support the UK & ROI team on the above mentioned tasks, while simultanously having a key responsibility for building and executing the marketing plan for our increased focus on Nordic & Baltic Importer markets.
The successful individual will support management of a parts portfolio across a range of products covered by two agricultural brands (Case IH and New Holland).

Campaign management & communication
* Working with the various marketing divisions, build and deliver the quarterly campaigns, digital campaigns, channel animation and product communication strategy by channel
* Develop a quarterly social media plan to share across the brand's social media pages
* Prepare agency briefs with creative design ideas
* Manage 'paid' advertising plan and content development with an agency
* Monitor campaign KPI's and track these on a frequent basis

* In collaboration with the central e-commerce team, ensure our new e-commerce platform animates local campaigns
* Implement customer promotions and incentives to encourage new business
* Lead the conception of annual and tactical promotional programmes adapted by target
* Analyse KPIs regularly and define actions to improve these

Field Marketing
* Support the implementation and animation of the UK/ ROI marketing strategy and annual plan within the dealer network.
* Participate in the sell-out community project, to support dealers implement a local sell-out action plan
* Compile best practice within the dealer network and sharing amongst AG Parts sales team to use as inspiration.
* Evaluation of competitor activity to use as a benchmark for expectations.

Event management
* Assist with internal and external meeting organisation
* Support the network with local shows and events
Nordic & Baltic Importer Markets
* Building and executing quarterly marketing plan
* Relation managements with customers
* Implementation and adaptation of Central Marketing group strategies to local market requirements

Candidate Requirements:

Competencies and key behaviours:
* Degree requirements: Marketing or Business-related master's degree (with a particular interest in marketing communications)
* Solutions oriented person and able to work proactively with a good degree of autonomy
* Highly creative mindset
* Organized and structured
* Motivated by a challenge with a can do attitude
* Great communicator with strong team ethic
* Good presentation skills
* Strong Microsoft Excel use required and proficiency with Microsoft office suite
* Fluency in English with highly proficient written communication skills

Source: Company website
Posted on: 23 Aug 2022
Type of job: V.I.E. (French international internship)
Languages: English
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