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Shopper Marketing Internship Purina

Company not shown
Belgium  Brussels, Belgium
Internship, Marketing, English, French, Dutch
26
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Job Description:

Position Snapshot

As a Shopper marketing intern, you will be in charge of E-commerce and In-store activation for all Purina brands in order to encourage the shopper to buy our products, then to develop his or her attachment to our brands and finally to build loyalty.

With your strong communication skills, you easily establish efficient working relationships with different people inside and outside the organization. You love to combine both the analytical and Commercial aspects of your job.

Your Responsibilities:

* Take the ownership of Shopper Marketing process during the internal meetings with the Purina team & within the cross business meetings.
* Collect the Business needs & plan replenishment with supplier based on decision made with Supply Chain.
* Align with stakeholders internally (marketing/sales/Field) on the purpose (campaign objectives, brand guidelines, timing, budget,…) & finalise the briefing for sign off.
* Manage briefings between business and creative agencies, printing companies
* Ensure the instore visualisation is aligned with the brand/shopper communication
* eg. Develop category communication by segment (Improved category visuals…)
* eg. Develop impactful brand communication for new launches
* Track Shopper Material availability & manage stock (flyers, wobblers, gadget), ensure deliveries happen as upon agreement with suppliers.
* Coordinate the Field force needs, qualitative & quantitative feedback to embed the learnings in the organisation.
* Track our & competition visibility instore.
* Daily follow up & Support the MDO, marketing Team of ongoing projects

Your Profile:

* You are a junior professional, hands on approach with a first experience as stagiaire.
* Organized & with project management skills.
* Flexible & autonomous
* A passion for FMCG world is an asset
* A strong sociability, you dare to challenge others with an open and commercial mind and you act proactively
* A professional level French/English, Dutch is a plus.
* IT with advanced skills on Excel

Position Snapshot

As a Shopper marketing intern, you will be in charge of E-commerce and In-store activation for all Purina brands in order to encourage the shopper to buy our products, then to develop his or her attachment to our brands and finally to build loyalty.

With your strong communication skills, you easily establish efficient working relationships with different people inside and outside the organization. You love to combine both the analytical and Commercial aspects of your job.

Your Responsibilities:

* Take the ownership of Shopper Marketing process during the internal meetings with the Purina team & within the cross business meetings.
* Collect the Business needs & plan replenishment with supplier based on decision made with Supply Chain.
* Align with stakeholders internally (marketing/sales/Field) on the purpose (campaign objectives, brand guidelines, timing, budget,…) & finalise the briefing for sign off.
* Manage briefings between business and creative agencies, printing companies
* Ensure the instore visualisation is aligned with the brand/shopper communication
* eg. Develop category communication by segment (Improved category visuals…)
* eg. Develop impactful brand communication for new launches
* Track Shopper Material availability & manage stock (flyers, wobblers, gadget), ensure deliveries happen as upon agreement with suppliers.
* Coordinate the Field force needs, qualitative & quantitative feedback to embed the learnings in the organisation.
* Track our & competition visibility instore.
* Daily follow up & Support the MDO, marketing Team of ongoing projects

Your Profile:

* You are a junior professional, hands on approach with a first experience as stagiaire.
* Organized & with project management skills.
* Flexible & autonomous
* A passion for FMCG world is an asset
* A strong sociability, you dare to challenge others with an open and commercial mind and you act proactively
* A professional level French/English, Dutch is a plus.
* IT with advanced skills on Excel

Source: Company website
Posted on: 26 Mar 2021
Type of job: Internship
Industry: Food / Beverage / Tobacco
Languages: English, French, Dutch
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