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Junior trade & merchandising manager (rotterdam)

Company not shown
Internship, Sales, English, Dutch, French
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Job Description:

In the marketing department, in collaboration with the Marketing Manager and the Senior Trade & Product Manager, your role will be to maximise sales and the GUERLAIN image by optimising the resources allocated adopting a 360░ perspective, in line with the budgets set and international guidelines.
1.  To put in place the trade plan for the TOP 3 retailers (IPXL, Douglas and De Bijenkorf) and independent customers 
* Contribute towards the definition of the annual trade plan for each retailer in collaboration with the
* Marketing Manager, the Senior Trade & Product Manager, the Sales Manager and the General Manager
* Develop the 360░ perspective of each trade action (theme, driving means)
* Create POS visibility tools, ensuring quality implementation and keeping costs under control
* Distributing the driving means per POS on the basis of quotas and in line with the budget (samples, GWP, POSM)
* Organise trade logistics with the help of the trade trainee
* Analyse the results during and at the end of the action: synopsis of key facts and sell-out results. 
2.  Motivate sales staff during sales meetings and throughout the sales cycles

* Take stock of the trade actions in progress to draw out the key facts
* Present the forthcoming trade actions and federate around projects that promise growth for the brand 
3. Put in place point-of-sale activities and podiums 
* Create a real shopping experience for the consumer
* Develop an attractive dynamic for the POS team as a whole
* Follow up schedules
* Emphasise the key learnings 
4. Put in place the all-retailers merchandising strategy and implement it on the NL market 
* Be in charge of SOFT merchandising, all retailers - full distribution, ensuring quality implementation and keeping costs under control: 
*  development of planograms
*  follow-up of annual schedules of POS remodellings and openings (in collaboration with the suppliers and the sales team)
*  development of the 'shelving' approach per axis: glorifiers, shelf space, etc.
*  development and implementation 2x per year of duratrans according to Guerlain priorities 
* Be in charge of HARD merchandising installations depending on projects, ensuring quality implementation and keeping costs under control (in collaboration with the Merch Europe team and the management controller)
* Organise merchandising logistics with the help of the trade trainee 
5.  Manage trade marketing and merchandising expenditure 
* Follow up every expenditure, from the drafting of the order to the allocation of the invoice
* Monitor expenditure monthly with the Senior Trade & Product Manager and the management controller 
* Collaborate on the drafting of the budget n+1 and annual R1/R2 budget revisions 
6. In charge of monthly Trade Activities reports for corporate 7. Customised VIP retailer follow-up: De Bijenkorf counters and SPA Waldorf Astoria


* Experience of 1 or 2 years in a similar function
* Commercial college or Master's degree in marketing
* Good consumer, product and brand knowledge
* Fluent in Dutch and English; French is a plus
* Expertise of MS Office 
* You have a sense of contact and a good team spirit
* You are organised, structured, involved, rigorous, persevering and enthusiastic
* You are autonomous and flexible and are able to manage several projects simultaneously with a sense of priorities
* You demonstrate creativity with a real aesthetic sensitivity, in line with the brand image
* You show initiative with a sense of customer service and are results-oriented

Source: Company website
Posted on: 05 Mar 2018
Type of job: Internship
Languages: English, Dutch, French
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