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Brand Marketing Internship - Expression of Interest

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United Arab Emirates  Dubai, United Arab Emirates
Internship, Marketing, English
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Job Description:

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT UAE IS LOOKING FOR A BRAND MARKETING INTERN

SENIORITY LEVEL: Internship

FUNCTION: Marketing

SALARY RANGE: 5,000 AED per month

LOCATION: Dubai

ROLE POSITIONING AND OBJECTIVES

We are looking for an intern to join our Marketing Brands team in Dubai.

The role is responsible for maximising brand potential by supporting the Brand Operations Manager in recommending and developing consumer centric Brand Marketing strategies, and by implementing the activities required to achieve these strategies, which cover product, packaging, pricing, and communication touch points, in accordance with budget, time frames, portfolio strategy, and overall company objectives

Reports to: Brand Manager

Reporting Level: Mid-Senior

WHAT YOU WILL BE ACCOUNTABLE FOR

* Recommends and supports in the development of copy, distribution, merchandising, promotional, media, and communication strategies according to consumer insights information and in line with company objectives

* Follows up on emerging market and business trends, supports in the initiation of ad hoc research projects, prepares research briefs, agrees research methods with the research team, supervises test material, attends focus group discussions, analyses research results, prepares research summary and action plans

* Supports the brand operations manager in developing and completing all levels of brand plans (Strategic Brand Plan, Operational Brand Plan, Brand Review, Budget Plan, Cycle Plan) supported by BSE budgets

* Contributes to the delivery of brand volumes constituting 1-5bn sticks per year (except newly launched GDBs like Kent and Vogue)

* Responsible for developing promotions / activities stipulated in the brand plan, developing and coordinating all POSM materials, preparing the project recommendation form (PRF), preparing the execution / operational plan, coordinating with the TM&D team on the trade incentive plan, monitoring the execution of activities, and evaluating the performance of activities - all in accordance with brand strategy and corporate guidelines

* Responsible for briefing advertising agencies to ensure that effective brand activities and BTL creatives are developed, produced, and implemented

* Responsible for handling communication between brand marketing and trade marketing / end markets to ensure the cycle plan is effectively executed

* Responsible for preparing, updating, and completing the following: Monthly reports, Brand Status reports, Operational Plans, Launch Plans, Cycle Plan Calendar, Dashboards, Retail Audit Summaries, Tracker Summaries, Cycle instructions Activity Evaluations, Budget Phasing and status updates

CAN THIS BE YOUR FUTURE ROLE?

* Do you have passionate for marketing and brands?

* Do you have relevant studies in a field of marketing?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

* Fresh graduates (Bachelor's or Master's degree) from the field of marketing

* Excellent communication and interpersonal skills

* Creative approach and "outside the box" thinking

* MUST be on the own visa (student or parents)

* MUST be available full-time

BENEFICIAL

* Up to 1 year of brand marketing experience

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

* Global Top Employer with 53,000 BAT people across more than 180 markets

* Brands sold in over 200 markets, made in 44 factories in 42 countries

* Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

* Diversity leader in the Financial Times and International Women's Day Best Practice winner

* Seal Award winner - one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Disclaimer: We might not have an open role at this moment, but, because our work environment is very dynamic, we would love to hear from you! We encourage you to apply and the moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible. .videocomponentf6317dcf4f881edc a{ border: 1px solid transparent; } .videocomponentf6317dcf4f881edc a:focus{ border: 1px dashed #0xxxx0 !important; outline: none !important

Source: Company website
Posted on: 23 Feb 2021
Type of job: Internship
Industry: Food / Beverage / Tobacco
Job duration: 12 months
Languages: English
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