SEO Executive - Online Marketplace
DK, the world's leading illustrated non-fiction publisher, is looking to recruit a hands-on, data driven, and innovative SEO Executive to help us further accelerate our growth in core online channels such as Amazon. This is a cross functional position that relies on successful relationships with local and international teams, especially between the US and UK.
Purpose of the Role
Being an integral part of our online marketplace team, you will be helping DK to optimally position our books online to drive visibility and conversion with the aim to accelerate our sales growth in online channels. Guided by data, you will be responsible for creating content for our product pages of new titles for the UK and analysing and communicating consumer search insights across categories to help drive optimisation of new and existing product listings in the UK and across other territories in collaboration with the broader SEO team and other teams of DK.
Key responsibilities include:
·Create, optimise or localise copy and backend keywords for new titles ahead of publication including keyword and competitor research for optimal and data driven positioning in the local marketplace
·Ensure completeness and accuracy of our product pages across relevant fields for every new title in the local marketplace (e.g. category, A+, title, copy, age range)
·Work closely with the dedicated design resource and brief for A+ assets related to new titles
·Based on consumer signals, identify and optimise relevant product listings (Frontlist and Backlist) to leverage demand and increase visibility and conversion
·Actively share keyword research and opportunities and work closely with our Amazon Advertising team
·Translate keyword insights into consumer insights and share with relevant stakeholders across DK
·Track and measure impact of different activities to help further develop our best practices and derive learnings
·Support in keeping process and best practice documentation up to date
This position will best suit someone with an experimental and innovative mindset who wants to shape and drive how we do things, questioning existing ways of working and actively seeking out opportunities to do things better. With a data savvy head and clear communication style, both written and verbal, our ideal candidate will already have solid experience in copywriting. A good understanding of SEO techniques and ecommerce platforms such as Amazon is a plus.
To apply, please submit your CV and cover letter by 31 January 2022.
DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.
DK supports flexible working and has introduced a new 'smart-working' policy. This allows colleagues to work from home for up to three days a week to ensure the importance of a good work-life balance.
The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit wxx.xxxxxxxxxxxxxxxxxxxxx.xxg
About our Company:
We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.
We are the world's leading illustrated publisher and a member of the Penguin Random House division of (COMPANY NAME), creating cutting-edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Canada, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dx.xxm.
Company: Dorling Kindersley Limited
Country: United Kingdom
Postal Code: SW11 7BW
Job ID: 1xxxx1
London, LND, GB, SW11 7BW
|Posted on:||15 Jan 2022|
|Type of job:||Internship|
|Industry:||Media / Advertising|