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Associate, Strategy - Boston Intern

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Boston, United States
Internship, Marketing, English
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Job Description:

Job Description

Capability: Strategy Generalist
If you describe yourself as someone who:
* Constantly observes and questions the world around you with an insatiable curiosity for how people think, feel and behave
* Is excited by the thought of uncovering opportunities that move our brands businesses forward
* Stays privy to new digital platforms, social media, technologies and trends
* Is passionate about understanding culture through mediums like podcasts, TED talks, and books, etc. (Bonus points if you've read books by Byron Sharp or Daniel Kahneman)
* Interested in behavioral economics, social sciences, decision-making, cognitive biases/heuristics, psychology, etc.
* Looks for creative ways to reframe problems into exciting new challenges
* Isn't afraid to have a strong POV and can present it clearly, simply and persuasively
* Works well as part of a team, sometimes leading, sometimes following and supporting
* A lifelong learner who is never satisfied with one's knowledge and skills of their craft- not afraid to challenge the status quo
* Self-motivated, eager to jump into any challenge
Then your day to day could include:
* Using data-supported insights to design strategies that put the consumer at the center
* Applying psychology, anthropology and behavioral economics principles to solve complex marketing challenges
* Designing communications strategies to bring modern media architectures to life
* Working collaboratively with other capabilities, including Data & Analysis, Media and Creative, to work out solutions for clients
* Briefing creative teams for a range of assignments within the agency
* Researching, both qualitatively and quantitatively to influence major project directions and decisions
* Studying the consumer's environment in order to define the experience a brand needs to provide people and what problem it will solve for them
* Tracking the activities of brands and understanding the competitive landscape
* Keeping teams abreast of pop culture and trends and the implications they have on our brands and businesses
* Being an indispensable source of information, insight and inspiration in the creative process to enhance the work
* Tapping into diverse data sources and working within tools such as Comscore, MRI, Global Web Index, and Google Analytics
This foundation leads to opportunities focused in:
* Becoming a thought-leader on a range of topics as it relates to brands, communications and marketing in general
* Being a trusted adviser on how brands grow
* Becoming an indispensable part of a brand team that develops the strategic approach behind all creative work
* Selling clients on the value of strategic services to their business, helping them define needs and potential solutions (agency new business)

Additional Information

All your information will be kept confidential according to EEO guidelines.

Job Location

Source: Company website
Posted on: 22 Jan 2020
Type of job: Internship
Job duration: 0 months
Languages: English
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