Marketing Analytics Summer (STAR) Intern

Job Description:

About Us

Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Department Overview

Mercedes-Benz USA (MBUSA) is undergoing a cloud-data and self-service reporting/analytics transformation. The Marketing Analytics Summer Intern will be the business intelligence partner assisting marketing business units with insights and KPIs. This role reports to the Marketing Analytics Lead within the Business & Customer Data Integration team and supports marketing metrics across Digital Experience, Brand Marketing, and Corporate Communications.

Job Overview

The Marketing Analytics intern will learn about what we do:

* Develop an understanding of market analytics and its application to marketing strategies

* Identifying key performance indicators in marketing and how they apply to our work

* Assess marketing campaign effectiveness

While also learning how we do it:

* Work with multiple agency partners to define and redefine goals as needed

* Proactively collaborate cross-functionally and build internal relationships to identify opportunities

* Ensure alignment across stakeholder groups internally and externally

Responsibilities:
* Support marketing metrics report creation and automation within the Marketing Analytics and Performance team

* Gather and analyze business requirements to create and manage dashboards for end users. Provide hands-on assistance to marketing business units with reporting in Google Analytics and Heap.

* Create and maintain documentation on data models, reports, and other visualization

* Provide insights and recommendations based on data analysis to improve marketing ROI.

* Support marketing campaign analytics and insights delivery

* Collaborate with cross-functional teams to ensure data accuracy and consistency.

* Stay updated on marketing analytics trends and tools.

Qualifikationen

Qualifications / Education:

To qualify for this internship opportunity, you must be a rising junior or rising senior enrolled in a Bachelor's program.
Preferred concentration of study:
* Marketing
* Data Analytics
* Business Analytics
* Business Administration
* Business Management

Desired Knowledge, Skills and Abilities

* Proficiency in PowerPoint and other MicroSoft Suite tools

* Ability to analyze and interpret data using Google Analytics or similar tools

* A self-starter who applies a solution-oriented approach

* Strong problem formulation, problem-solving, time management, and prioritization skills

* Strong oral and written communication skills

Additional Information

During this 8.5-week summer internship, you will be required to work onsite 4 days a week at our Sandy Springs, GA headquarters.

EEO Statement
Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law