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Brand Manager (COMPANY NAME) Core and Plant Craft

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Belgium  Belgium
Marketing, English
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Job Description:

About the Role

The Brand Manager (COMPANY NAME) Core and Plant Craft is the growth architect responsible for 2 strategic pillars of BC's portfolio for Food Manufacturers.

In this role you are building & executing a portfolio, innovation strategy, USP's & key communication assets for (COMPANY NAME)'s plant-based range (from Vegan to Dairy-Free, from Chocolate to Fillings & Inclusions) as well as defining and rationalizing the Core Portfolio.

You have a high impact leadership role with responsibility to turn (COMPANY NAME)'s big bet in the highly dynamic Plant-based category from a green shoot into a mature established business, ensuring (COMPANY NAME) is the industry leader when it comes to the Plant-based trend.

As a Brand Manager (COMPANY NAME) Core and Plant Craft, you will experience high exposure and involvement in strategic decision-making as both Plant Craft and Core Portfolio are strategic initiatives managed on the regional top-management level.

Key Responsibilities Include

Plant Craft

Defines range architecture & segmentation, identify portfolio gaps, and fuels innovation funnel with differentiating ideas inspired by Market Trends, Consumer and Customer Insights

Creates compelling USPs for the Plant Craft range to grow customer base across different market segments

Translates USPs into exceptional communication & activation tools to be deployed online and offline, externally and internally, for high impact

Runs regular competitive assessments of BC's Plant Craft range to maximize the competitiveness of BC's portfolio

Analyses performance of (COMPANY NAME)'s Plant Craft range in WE and creates category growth strategy and category marketing plan across different market segments. Rolls out relevant initiatives across EEMEA markets.

Works with Global and Regional R&D teams to fuel WE innovation and renovation funnel, defines innovation and activation roadmap for the Plant Craft range (12QP).

Works with Market Segment, Local Marketing, and Sales teams to define the route to market strategies for innovations and drive brilliant execution of Global and Regional launches

Core Portfolio

Creates range architecture and USPs for Core Portfolio of (COMPANY NAME) for Food Manufacturers informed by Customer and Consumer insights through close end-to-end cross-functional cooperation with Sales, R&D, OSCO

Drives adoption and builds promotion program (internal and external) to grow Core Portfolio

Sets KPIs to track and analyze the performance of the Core portfolio, drives its continuous improvement as (COMPANY NAME)'s key strategic focus

About You

* Master in Economics/Business/Food Engineering

* 5y+ of experience in Brand/Category Marketing/NPD in B2C or Private LAbel in Foods

* Experience in developing marketing mixes for innovations and bring innovations to market is a must

* English (full proficiency). Any other European language is a plus.

At (COMPANY NAME), we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.
If you want to learn more about (COMPANY NAME), please find further information here

Source: Company website
Posted on: 14 Oct 2021
Industry: Food / Beverage / Tobacco
Languages: English
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