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Marketing Coordinator

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Brazil  Sao Paulo, Brazil
Marketing, English
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Job Description:

About the role

This position has responsibility of Coordinate all Marketing actions, aiming to project the image of the brands and increase sales and profitability.

Key responsibilities include:

* Monitors industry statistics and captures trends in trade literature.

* Devises and evaluates methods and procedures for collecting data, such as surveys, opinion polls, or arranges to obtain existing data.

* Conducts research on consumer opinions and marketing strategies.

* Completes research and analyzes data to develop and/or support a sound understanding of customer segments, trends, needs, and expectations.

* Elaborates the Marketing Plans based on an accurate analysis of the market, trends and defines strategies that will ensure the brand strengthening and the sales and profitability growth.

* Promotes reviews of marketing activities to identify opportunities for improvements.

* Forecasts and track marketing and sales trends, analyzing collected data.

* Resolves queries from internal or external customers or suppliers by providing information on complex processes and the related policies.

* Defines the action plans resulting from analytics reports analyses (stock, aging, sales, distribution, price positioning, profitability).

* Provides technical guidance when required on managing projects and/or programs within desired cost, time and quality parameters.

* Works efficiently with guidelines and processes in place for producing marketing content.

* Utilizes systems and tools to support categorizing and classifying data and information.

* Employs marketing analysis techniques to collect important data in digital (social media, web analytics, ratings, etc.).

* Ensures the KPI achievement related to new leads in Pardot.

* Participates actively in meetings of the commercial area to follow up product performance, especially the launching ones.

* Makes visits to the markets to evaluate the performance of our brands and looking for new business opportunities.

* Be the guardian of the quality of the products, following the complaints that come from the market, consumers.

* Has total control of the Marketing budget.

About you:

* Graduated in Advertising & Marketing, Business Administration or related area. Post-graduation and MBA ("nice to have").

* Good understanding of the principles of administrative and marketing management.

* Knowledge of online applications - CRM tools, online analysis, Google Adwords, SAP

* Advanced level in English and Excel
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At (COMPANY NAME), we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.
If you want to learn more about (COMPANY NAME), please find further information here

Source: Company website
Posted on: 08 Apr 2021
Industry: Food / Beverage / Tobacco
Languages: English
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