Online & Offline Marketing Activation Manager

Job Description:

As a big leading multinational company, we are pushing boundaries in the world of traditional and digital strategies with a spark for genuine creativity. There are no two days alike and that's what gets us excited every morning. That means working here is challenging, invigorating, and rewarding. We are one group, but with many opportunities. Join us and became a part of a group of 158 nationalities speaking 58 different languages through 140 countries! Having 37 iconic international brands in our Group portfolio makes your adventure limitless!

Discover the world of L'Oréal by applying for:

Online & Offline Marketing Activation Manager

Based in our office in Sofia

YOUR ROLE:

We're looking for a new colleague (m/f) who will be a part of our Professional Products Division, and have a chance to work with colleagues from the whole L'Oréal Adria Balkan region. Position of Online & Offline Marketing Activation Manager requires motivated, and organized person who will be responsible for:

* Taking full ownership of respective brands in the local market by performing strategic local activation planning, results monitoring and reporting.
* Managing all offline local activations for the respective brands in the B2B channels, including adaptation of POS materials, salon animation mechanics & eventing.
* Managing all online local activation for the respective brands in the B2C channels, including digital media campaigns and e-comm campaign planning.
* Cooperation with external agency & internal stakeholders for campaign planning & management, KPI & results monitoring & reporting of brand advocacy and influence management projects.

YOUR JOB MISSION:

With us, you'll strive and drive. You'll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L'Oréal, you get down to every task as if you're the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas a best practice. We want to spread your wings by constantly exploring and upgrading yourself in various areas.

THE IDEAL PROFILE:

* Has between 2 and 5 years of similar experience
* Preferably holds a Bachelor's Degree or Master's Degree
* Has experience in traditional marketing
* Has digital marketing knowledge in social media & advocacy
* Has experience working with platforms like Meta & TikTok
* Has strong communication, organizational and multitasking skills
* Is creative and able to prioritize tasks effectively
* Works with transparency, integrity and with respect for others
* Is fluent in Bulgarian and English language

WONDERING WHO YOU WOULD WORK WITH?

Our L'Oréal Adria Balkan dream team is based throughout several countries (Bosnia&Herzegovina, Bulgaria, Croatia Serbia and Slovenia), speaking more than 7 languages, and united towards one ambition - creating L'Oréal, for the future!

On this position, you would be part of our Professional Products Division in Sofia but you would closely collaborate with passionate and engaged colleagues throughout all our countries, that are experts in their respective fields and that are driving excellent market performance results in a highly ethical, friendly, and inspiring environment!

We're proud to say that L'Oréal Adria Balkan region is winner of several "Zlatni indeks" awards in Croatia and recognized as one of top employers in Serbia with recognition "Vrh poslodavac"!

WHAT WE CAN OFFER YOU?
You might be a cosmetics junkie - or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we're always here to help, celebrate and cheer one another! That's what makes the glue of L'Oréal: the people. But apart from that, we also appreciate and share our love for:

* Numerous opportunities for constant learning, with many online&offline educations!
* Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well!
* Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own turkish coffee!) and our cozy lunch spaces? Yes, we have it!
* Our Share & Care program. It serves to offer numerous benefits to protect us and our health, to give us balance in personal life and workplace as well.
* Flexibility. As simple as that - from flexible working hours, to possibility of remote working, to Sunny Fridays during the summer where we enjoy shorter Fridays!
* We don't have to mention working with top international brands in the business, and the most passionate professionals in the industry
* The fact that there's (usually) no such thing as standard career path. Each of us has the opportunity to be empowered and to lead the change we want to see within the biggest beauty company in the world!

Find more about our projects & brands that we're so proud of, and our Adria Balkan region on this LINK!

OUR VALUES

Passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility are in L'Oréal's genetic code.

If you are ready for this challenge apply by sending your CV and cover letter in English latest by 22.06.2026!

Only short-listed candidates will be contacted.
All applications will be treated with the strictest confidentiality