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As the Digital Trading Analyst you will be responsible for managing the PPC, Programmatic & Paid Social campaigns working with our agency and internal teams. You will establish and maintain weekly performance reporting on delivery from Paid Media vs target, delivering insight and recommendations to improve performance and scale delivery, collect and analyse data to identify trends and insights to achieve maximum ROAS.
About the role
Monitor digital channel performances via Google analytics and the Google Marketing Platform identifying trends and opportunities to improve results.
Develop local market media reporting, delivering insight on audience and creative performance on a weekly, monthly and quarterly basis.
Use industry and competitor analysis data and tools to inform activity and assess the potential of new capabilities
Establish, Run and Report on the delivery of our online 90 day testing programme, ensuring all tests are run to a high standard and are rigorously quality checked before being put live.
Deliver ongoing Paid Search deep dives to continually improve the channel performance, and lead the workstream with the agency to deliver and report on outcomes
Deliver campiagn reports for Categories with insight on audience and creative performance
Undertake ongoing analysis and optimisation of all digital marketing campaigns, providing insight and recommedations for future activity. Develop and maintain the Digital Marketing Forecast to deliver each digital channel's budget, aligned to the Direct and Marketing budget.
The candidate will have a 2-4 year's experience of managing Paid Search and Programmatic activity to drive ecommerce transactions.
Have proven digital marketing experience (2-4 years) in PPC
Local Language capabilities - Fluent in English and native market language
Constantly looks for opportunities to use data to improve performance
Drives forward digital initiatives to deliver improvements in productivity
Surfaces insights and learnings to share with the business on a monthly and quarterly basis.
Builds a good relationship with Google, DoubleClick and Facebook to maximise platform capabilities
Demonstrable strategic & analytical capabilities
Self-starter with lots of initiative
Good communication skills, both written & verbal
Enjoys working in a fast paced & ever-changing environment
Objective, enthusiastic, committed, flexible
We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We're taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate