Medical Omnichannel Specialist - LDB

Job Description:

Life is too short for a boring career, so build an extraordinary one with us!
We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.
A Day in the Life
As our Medical Omnichannel Specialist in Milan, you will be the strategic link between medical science and digital innovation for our Dermatological Beauty Division. You'll design and execute a seamless 360° communication strategy for Healthcare Professionals (HCPs), elevating our scientific authority and building lasting relationships with medical experts.
* Design Seamless HCP Journeys: You will map and orchestrate the end-to-end experience for doctors and pharmacists, integrating face-to-face visits with digital touchpoints like our medical portals, webinars, and newsletters.
* Create Compelling Scientific Content: You will translate complex clinical data into engaging digital assets (articles, videos, infographics), managing the "Content Factory" for our medical audience and optimizing it for search engines.
* Drive Personalized Engagement: Leveraging our CRM platforms, you will segment HCP databases to deliver highly targeted content based on their specialty and clinical interests, automating campaigns to sustain engagement.
* Analyze & Optimize Performance: You will define and track key metrics across all digital channels, providing data-driven insights to refine our omnichannel approach and demonstrate the impact on HCP engagement and recommendation.
We Are Looking For
You are the perfect candidate if you can blend scientific rigor with digital creativity. You have a proactive, "test and learn" mindset and a talent for making complex information clear and engaging. We're looking for someone with:
* A master's degree in a Life Science or STEM discipline (e.g., Pharmacy, Biology, Medicine).
* Experience in Digital Marketing, CRM, or Medical Affairs within the pharmaceutical or dermo-cosmetic industry.
* Strong abilities in CRM Platform & Analytics, Digital Project Management, Data Analytics, Scientific Communications, and Media Analytics, Search & Performance.
* Excellent interpersonal skills to align diverse stakeholders in a matrix organization.
* High fluency in both Italian and English.
What's In It For You
* A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
* Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
* An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
* A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
The mission of L'Oréal Dermatological Beauty is to "Pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all." Our brands, including Vichy, La Roche Posay, CeraVe, SkinCeuticals are trusted & recommended by dermatologists, general practitioners and pharmacists all over the world.
We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law