As a Brand Manager Allergy Relief/Faltering Growth, you can make a direct impact on the quality of life of patients. We have made the first steps in changing the way we communicate with our patients and are looking for a Brand Manager who can drive this further. As a market leader we are constantly thinking about innovating and expect from you to play a role here.
Brand Manager Allergy Relief/Faltering Growth
As a Brand Manager Allery Relief/Faltering Growth you will develop, implement and evaluate specific marketing plans for the Therapeutic Areas (TA's) Faltering Growth and Allergy Relief, in order to achieve both long and short term agreed TA/brand objectives, including sales and profitability targets. You will work cross functionally to drive the development of the Therapeutic Areas and brand plans. You will have the chance to work with Global Team by sharing local activities and best practices.
About the job
* You will analyze business dynamics (patient to retail journey, stakeholders, authorities, channels, competition) and you will propose how to further build the Therapeutic Areas and their brands
* You will contribute to and execute Therapeutic Areas and brand marketing strategies and plans based on thorough analysis of market, environment, competitive and consumer trends
* You will create relevant messaging and contact strategies to positively influence endorsement of Key Opinion Leaders
* You convert the value proposition to a story and tests the story to evaluate potential impact on selected stakeholders
* You will work closely with sales and go into the field to strengthen their understandings of sales and customers.
* You will have the chance to work with Global Team by sharing local activities and best practices.
You have gained your first experience in Marketing or another business role and now 3-5 years later, you are ready for your next challenge. You are a true hands-on Business Builder, you have business/sales acumen, strategic thinking skills in development and you are creative and analytical in order to define impactful, unique and fact-based Value Propositions. You are able to grasp complex matters quickly (including scientific knowledge) and enjoy navigating through a complex environment, working together with different departments and stakeholders to make a lasting impact on the business. You enjoy working both analytically and creatively in an international environment. You have an affinity to nutrition, and enjoy the idea working with a range of products for children and infants.
Danone's mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies. Click here to discover more about Danone in the Benelux.
The Marketing Manager of the team is Maria Angeles Aragon, and your Manager will be Karoline Ruiz de Roxas. You will be part of the marketing team, which has a Benelux structure. This means that part of the team is based in Zoetermeer and part of the team is based in Brussels.
Our culture has always been people centric, putting employees growth and development as one of our key priorities, since only really engaged and fulfilled employees can make a difference for our consumers and communities.
At Danone, we offer a complete package of benefits, with a competitive primary salary and yearly bonus, but also benefits like a premium free pension, 30 days annual leave and several discounts on a collective health insurance and even on some of our products.
But also, plenty of opportunities for your career development. A next step could be a Senior Brand Manager role, or a role at our global HQ at Schiphol.
Hit the "apply now" button. To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our careers website. Need more information? Please contact me Esther van Aalst via firstname.lastname@example.org.
Experience: / Graduates / Experienced Professionals