Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Permanent
Contractual Legal Entity: BAT Polska Trading Spzoo (PL12)
As a Campaign Planning & Activation Executive you will be a part of 360 Activation team, responsible for communication with consumers by exploring all touchpoints to deliver the right message at the right time.
You will need to be a strong self-starter, be willing to pro-actively take responsibility and enjoy getting things done in a pressured & changing environment.
Your main responsibilities will be to:
* Define activation strategy and translate it to marketing plans to drive the brands growth through whole consumer funnel
* Analyze market data & consumer insights in order to understand brand issues and market opportunities as well as plan how to address them
* Track ongoing performance and propose actions in order to deliver KPIs OTIF
* Plan and execute campaigns within all activation streams
* Liaise constantly with cross-functional teams to develop and implement marketing campaigns in challenging regulatory environment
What will make you successful?
* Excellent marketing project management & organizational skills
* Advanced presentation and analytical skills
* Strong influencing and networking skills
* Ability to interact with employees at all levels, negotiate and execute tasks to deliver business objectives
* Great ownership, leadership skills and focus on results
* Enjoying dynamic environment; high ability to deal with uncertainty, business variability and time pressure
* Fluency in written and spoken English
(COMPANY NAME) is one of the world's leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
We are proud that we are consistently among the top 5 companies on the London Stock Exchange.
Our portfolio includes our world-famous Global Drive Brands - Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans - along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke