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Media Strategy - Marketing & Brand

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 Gothenburg, Sweden
Marketing, English, Swedish
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Job Description:

Be part of the change

People who make a difference are the fuel that has built one of the most recognisable brands in the world. At Marketing & Brand we dare to be disruptive and creative and we dare to say what others do not. Our creative strategy embraces this and encourages us to be bold and take risks. The intersection of marketing and technology is at the core of our future and so is a truly international and collaborative culture where teams organise themselves around missions. Fuelled by our purpose, Freedom to Move, we are redefining the automotive industry and the consumer experience across all digital and physical touchpoints of our brand globally. To do this, we rely on the drive, commitment and expertise of people who want to make a change. We rely on people who care.

The Media Strategy team are strongly business minded, ensuring that our marketing investments are deployed effectively across all our media channels. Deeply committed to data driven decision-making in media planning, performance marketing and programmatic buying. As part of the team, you are responsible for planning paid media centrally as well as across markets. The role will serve as an omni-channel media-buying expert with a deep understanding of both online and digital marketing channels.

Let us describe the challenge we offer

We are a global team of highly talented individuals who share a passion to change the world. We work in close collaboration across empowered global teams that don't settle for anything less than excellence!

The position gives you the opportunity to set the Media Strategy for (COMPANY NAME) Cars. Through allocating principles, monitoring and following up the investment costs and performance across channels - you will shape our story from the very first chapter! We are seeking a committed and passionate colleague who can determine the best media mix across our marketing and communication plan, to get the ROI and business output that we desire.

We are a flat organisation with a Go-Get-Attitude, and we act as a strong team to get things done to enable the business to be successful. We work with speed and engagement in a collaborative manner. You will primarily be supporting the Swedish organization but be part of the Global Marketing & Brand Team. You will interact with a lot of different stakeholders and by building credibility you can make real impact.

Experience

* University degree in business management, digital marketing or equivalent education

* 5+ years track record of optimize larger paid media marketing budget - across channels and markets to meet performance goals and drive brand performance

* Broad and comprehensive understanding of setting media strategy plans and activities

* Analytical skills and capability to make data driven decisions, see the implications of evolving technologies as media planning, media buying, programmatic and ad tech across channels

* As part of a cross-functional and international team, it is of essence that your English skills are impeccable, both written and verbal.

* Knowledge within website analytics tools (e.g. Google Analytics, Adobe Analytics, Heap, Amplitude, Web Trends) and/or media planning and measurement tools (e.g. GfK MRI, MOAT, Nielsen IMS) are highly beneficial

Competence and experience are important, but personality and potential are key

The mobility industry is changing rapidly, and the competitive environment and our company's strategy might change fast. Therefore, we are not only valuing your previous experience and competencies but also your personality and your potential to develop and embrace unknown future challenges. Most important is that you share our values, truly believe in and are motivated by our purpose and have an honest ambition to join a dynamic team that is deeply committed to transform and progress the consumer experience in the mobility industry at global scale.

How to apply and connect

Is this you? We welcome your application by September 2x, xxx0 at the latest. We will start the recruitment process immediately and the position might be filled before last application date. For further information, please contact sxxxxx.xxxxxxx@xxxxxxxxx.xxx. We do not accept application over email.

Change is coming. Are you with us?

Gothenburg, SE #job-location.job-location-inline { display: inline; }

Job requisition ID

Source: Company website
Posted on: 17 Sep 2020
Languages: English, Swedish
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