-RB is different: 'good enough' isn't good enough here.
RB is a world leading consumer company where we work with the best people to challenge conventional thinking. The Business Unit "Hygiene Home" has an exciting vision - we want to "Create a cleaner world" and bring our hygiene standards into a billion homes. For us to realise this we will:
- Accelerate hygiene foundations across the world;
- Eliminate dirt, germs, pests & odour that impact health & happiness;
- Deliver sustainable outperformance.
You might already know some of our market-leading brands, which include Finish, Harpic, Air Wick, Vanish and Mortein
You will report to our Marketing Director Turkey for RB Hygiene Home and have two direct reports.
This role requires:
- Executing marketing plans & managing marketing budgets for the Finish category
- Delivering monthly updates to business review and monitor market performance
- Leading the development and execution of the category strategy in line with country commercial strategy
- Driving the marketing budget of the category
- Sitting on the Turkish marketing leadership team
- Designing, developing the category structure and assigning of resources; managing Senior Brand Managers and the reports into them
- Working with supply, sales and finance to develop and execute successful Category Plans to deliver net revenue, gross margin, market share and product contribution targets within timescales and budget
- Executing product launches agreed by Area; Contributes to innovation growth by delivering product development programs to further margin growth
- Responsible for executing market copy strategy for category and ensure adaption possible for category across area
- Partnering with media / consumer and market insights to develop media strategy and plans
DESIRED SKILLS AND EXPERIENCE
- Effective organization skills, ability to prioritize and influence at all levels
- Ability to work in a dynamic fast paced international environment and cross-functionally
- Analytical, inquisitive and very high attention to detail
- Fluency in English
Are you ready to be a game changer