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Field Marketing Manager, Europe

Company not shown
London, United Kingdom
Marketing, English, French, German
36
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Job Description:

The Field Marketing Manager, Europe will work closely with Sales to spearhead Field Marketing initiatives throughout Europe, as well as manage and coordinate day-to-day projects in collaboration with the global Marketing team. This position will play a major role in executing and measuring results of various marketing campaigns. This position reports directly to the Vice President, Marketing.

Responsibilities:

* Work closely with Sales to plan, organize and execute integrated field marketing programs to generate the highest number of qualified leads and conversion to pipeline via an approved Marketing plan.

* Analyze and utilize external market data to develop marketing strategies to grow the pipeline with qualified leads. Implement processes to develop the pipeline using account-based marketing tools.

* Own and manage all marketing activities (campaigns, events, digital marketing and other activities) in support of the plan. Implement a 90-day rolling calendar of activities, including events, webinars, marketing campaigns.

* Work closely with Sales and Sales Enablement to develop a set of Sales Tools to increase the pipeline and improve the win rate.

* Work closely with the Demand Gen Manager to develop marketing campaigns and programs.

* Track program results, measure program success and report metrics via sales and marketing automation systems.

* Establish a regular cadence of communication with Sales, to share results and recommended follow-up actions.

* Manage budget and vendors and be accountable for ROI of marketing programs.

* Serve as the marketing expert in region. Be a student of field marketing best practices and new digital innovations and use these ideas in events and programs.

Experience:

* 8+ years of B2B field marketing experience, preferably in a SaaS or other IT business

* Bachelor's degree in marketing or a related field required.

* Must be fluent in French or in German.

* Proven track record of successfully partnering with Sales management

* Strong understanding of demand generation fundamentals and best practices to drive success, including a focus on metrics tracking and results

* Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization

* Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity

* Marketing automation experience is required (Pardot, Marketo, Eloqua)

* Analytics tools experience (SFDC or similar tools)

* Experience in collaborating with multiple stakeholders to drive a project or program to success

* Travel 30

Source: Company website
Posted on: 02 Feb 2020
Job duration: 0 months
Languages: English, French, German
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