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Enterprise & MNC Portfolio Marketing Lead

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United Kingdom  Newbury, United Kingdom
Marketing, English
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Job Description:

Enterprise & MNC Portfolio Marketing Lead
Newbury HQ

The Enterprise & MNC Portfolio Marketing Lead will own the customer-focussed marketing programme for an assigned portfolio of products and solutions.

As a member of the Enterprise & MNC Portfolio Marketing team this role will work closely with Line of Business Product Management, Go-to-Market and Proposition teams, Sales, Marketing, Analyst Relations and other stakeholder teams to achieve the business objectives, growth and market leadership in an increasingly complex and growing global market.

You will
* Develop an insight-led marketing programme, aligned to Business objectives, that drives commercial results across the portfolio lifetime
* Create differentiated positioning & message hierarchy for portfolios, products and customer groups
* Deliver compelling content aligned to the customer buying journey
* Work with Sales, Customer Engagement and Bid teams to build a library of customer references
* Create toolkits that support sales in accelerating their pipeline and OpCos to customise campaigns and deploy locally
* Work with Marketing colleagues to create demand generation campaigns, maintain an always-on digital presence, drive reputation through Analyst and Thought Leadership content.
* Be the lead point-of-contact for Line of Business portfolio & GTM teams
* Maintain an up-to-date activity calendar for all portfolio-related marketing activities
* Performance reporting: portfolio & marketing activities

You must have
* Degree / Marketing qualification desirable
* Global technology marketing experience
* A working knowledge of Cloud / Security / IoT / Connectivity technologies desirable
* Results driven mind set
* Demonstrated experience in technology marketing including broader digital services such as IoT, Cloud, Unified Communications and Security
* A strong understanding of Enterprise and MNC buying segments, audiences, their needs and buying journeys
* Evidence of strong influencing skills and an ability to work across the business, proactively facilitating effective cooperation across Partners, Sales Channels and Local Markets (Operating Countries)
* Experience in designing programmes & campaigns, building content and creating customer stories that drive results
* Proven design thinking and agile experience that can be applied to complex solutions

What's in it for you?
* 28 days holiday (with the option to buy or sell 5 days) plus public holidays
* Flexible working
* Pension matching scheme of up to 10%
* 5 paid days leave for charity projects
* MyChoices portal - cycle to work scheme, 100's of retail discounts, shares and salary sacrifice schemes
* (COMPANY NAME) family and friends discount
* Interest free commuter loan
* Global parental leave policy for all new parents coming in 2020 which includes 16 weeks fully paid leave and upon returning to work, new parents can work part-time hours for 6 months whilst being paid their full-time salary
* Access to (COMPANY NAME) University and LinkedIn Learning

Our commitment

(COMPANY NAME) is committed to attracting, developing and retaining the best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognised, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people's individual differences - we are not only multinational but multicultural too.

Get to know us better here and find out what life at (COMPANY NAME) could be like for you on
https://cxxxxxx.xxxxxxxx.xx.xx/xxxxxxx-xx-xxxxxxxe

Please contact gxxxx.xxxxxxxxxx@xxxxxxxx.xxm for any application-related enquiries.

#groupresourcing
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(COMPANY NAME) is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey

Source: Company website
Posted on: 23 Feb 2021
Industry: Telecommunications
Job duration: 6 months
Languages: English
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