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Brand Manager Rennie/Alka/Loids

Company not shown
United Kingdom  Reading, United Kingdom
Marketing, English

Job Description:

Brand Manager Rennie/Alka/Loids

Major tasks and responsibilities include:

With guidance from Line Manager, develop strategic plans for the assigned brand(s) - including brand stretch strategies

Develop and implement the brand planning process for the assigned brand(s) to meet business needs - successfully adapting to changing environmental pressures

Lead activation to fulfil the brand strategy and ensure financial objectives are met - proposing activity to maximise strengths & opportunities and address the threats & weaknesses

Lead the digital agenda for the Digestive Health portfolio - including developing & managing digital marketing campaigns, optimising digital media and improving the digital experience for the Consumer and Shopper

Represent the Digestive Health portfolio within the cross functional Digital team & Community

Monitor brand performance to ensure KPI's are met & manage P&I budget for assigned brand(s)

Support Retail Customer engagement to drive collaboration & awareness of key brand initiatives

Co-ordinate relevant qualitative & quantitative research, as and when required

Build and maintain a collaborative relationship with relevant Global (COMPANY NAME) Stakeholders

Support the development of innovation, as and when required

Fully comply with corporate governance requirements and internal/external regulations as required

Qualifications, Experience and Skills:

* Education to degree level or a marketing qualification

* Previous brand management experience gained in OTC or FMCG

* Strong understanding of media and digital expertise

* Strong commercial acumen, including ability to work with complex figures and multiple information sources

* Strong influencing and interpersonal skills

* Excellent communication and presentation skills

* PC skills and knowledge of Microsoft packages required

Your Application:

At (COMPANY NAME) you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Reward is important to us, employees benefit from excellent employment conditions, such as:

* competitive salary and performance bonus

* 25 days annual leave plus bank holidays

* Private Healthcare, generous pension scheme and Life Insurance

* Employee discount scheme

* State of the art offices (award winner for British Council for Offices, Best Fit Out Category 2018)

* International career possibilities

* Flexible working

Are you up for the challenge? If so, please apply below.


Application Period:


Reference Code:



Consumer Health


United Kingdom : Berkshire : Reading

Functional Area:


Position Grade:

VS 1.1

Employment Type:


Work Time:

Full Time

Contact Us




400 South Oak Way, Green Park, Reading, Berkshire RG2 6AD UK

(+44) 1xx xxx xxx3


Source: Company website
Posted on: 23 Feb 2021
Industry: Chemicals
Languages: English
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