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Brand Ambassador- Lillet and Ceder's

Company not shown
United Kingdom  London, United Kingdom
Marketing, English
12
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Job Description:

Key Responsibilities

* Identify commercial opportunities within the UK trade for your specific brand
* Develop and implement a plan to help grow advocacy, distribution and visibility for your brand across the UK consumer facing
* Amplify all consumer activation, events PR through PRUK social platforms as agreed with Advocacy & Education Manager
* Maximise opportunities through trade networks to gain new listings and enhanced visibility for your brand
* Conduct tutored consumer tastings to industry leading standards achieving marketing and commercial objectives
* Be the 'face' of your brand in dealing with trade press /PR activities
* Host your brand consumer and trade events leaving participants feeling highly engaged with your brand
* Deliver monthly report of all Ambassador activity within trade
* Monitor and feedback competitor activity
* Host and accompany your brand guests whilst in the UK
* Digital amplifications direct and indirect
* Work with Brand Homes to activate and leverage with consumer and trade experiences
* Design and deliver compelling consumer focused events with customers, optimising the impact of activation resource
* Working in collaboration with the commercial field sales team identify the appropriate activation to maximise brand in hand experiences to targeted consumer within brand guidelines
* Strong and influential network within your specific area of the UK
* Deliver and amplify updates on PRUK social media platforms as agreed with Brand Advocacy and Engagement Manager
* Develop strong and mutually productive customer relationships delivering tailored and bespoke plans
* Deliver key touchpoints (digital, menu, PR, experiential, advocacy) with all activation and events maximising brand influence and experience within the brand guidelines
* Identify, capture and communicate key learnings to inform future activation planning
* Track and report event and promotional evaluation metrics as required
* Organising events, executing sponsorships and creating best in class visibility
* Effectively manages all territory and personal administration responsibilities
* Ensure each project we work on is integrated with all the elements of the marketing mix and channels
* Push now technology to implemented where appropriate through our activity - always ahead of the game
* Ensure ROI is delivered for each activity we deliver (Brand and Company) where clear objectives are set out at the start of the project
* In the context of a Brand Ambassador role they must operate with the knowledge constraints in the market place these include : Responsible drinking codes of conduct on promotion, sponsorship and sampling (such as those developed by The Portman Group). Also awareness of any legislative measures proposed or taken by the government affecting the licensed trade eg relaxation of licensing laws
* Ensure all guidelines (brand and corporate) are adhered to when selecting and implementing activity
* Manages agencies to ensure projects are optimised
* Apply rigorous planning by approving all steps in implementing solutions through regular reviews against briefs
* Provide source of education to the marketing function in terms of up to date learnings on the best practice
* Work with Brand Homes to activate and leverage with consumer and trade experiences

Job Posting End Date:2xxx-xx-xx-x8:00

Target Hire Date:2xxx-xx-xx-x8:00

Target End Date

Source: Company website
Posted on: 23 Feb 2021
Industry: Food / Beverage / Tobacco
Languages: English
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