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Marketing Manager, Product

Company not shown
United Kingdom  United Kingdom
Marketing, English

Job Description:

Marketing Manager, Product - ( 2xxxxx7 )
Our Organisation
We are the world's learning company with more than 20,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. We're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.
At (COMPANY NAME), we believe in the power of difference. Harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That's why we're committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that's inclusive and diverse - and where our people can be themselves - so we can reflect the customers and learners we serve. You can learn more about our commitment to a diverse and inclusive culture here.
(COMPANY NAME) is delighted to be committed to the Race Charter, and to be confirmed by Stonewall in the Top 100 Employers LGBTQ employers in the UK. We are a Disability Confident committed employer and were recognised in the Best Employers for Diversity 2019 awards. We are featured on The Forbes list of Best D&I Employers and are a Working Mums Top Employer and Age Positive employer. (COMPANY NAME) is listed on both the London and New York Stock Exchanges (UK: PSON; NYSE: PSO). We are proud to offer an exceptional and supportive environment to develop your professional career!
Your Opportunity
* Marketing Manager, Product
* This position can be home-based with occasional travel to Harlow/London office (subject to Covid-19 restrictions).
* Permanent & full-time working 37.5 hours per week.
At (COMPANY NAME), our UK Higher Education team now has an exciting opportunity for a Product Marketing Manager to lead our go-to-market preparation phase for a defined set of products and services. This role affords extensive creative input in terms of product placement, 'packaging' and copywriting, through to collaborating with sales and campaign teams on an effective 'go-to-market' strategy. Working alongside Service Development and Portfolio Managers, the Product Marketing Manager draws on market and competitor intelligence, combined with customer needs, to create a set of insight-based materials that are pivotal to the launch and long-term success of the product/service within the market.
Your Key Responsibilities
Product/service preparation and positioning:
* You'll identify the target market segments, internal and external positioning and devise impactful messaging to support high impact launches and market penetration
* use knowledge of customer needs and market dynamics to establish a process to produce insight-based materials that will be a critical resource to support both sales and campaign marketing teams in their customer engagement activity.
* create and evolve customer focused messaging that reflects customer needs, market dynamics and product/service benefits, aligning with the Challenger model where possible.
* participate in discussions and proposals for the pricing proposition and offers for products and services for appropriate channels and customer segments.
* establish structure and delivery milestones around time sensitive launch projects.
* enable the successful creation of assets for go-to-market teams, to include: demo scripts, video, competitor comparison tools, product samplers, web pages, customer advocacy assets, ads, sales training materials etc.
* test propositions with customer segments to ensure sentiments in messaging are accurate and compelling.
* You'll formalise regular communication on new launches and iterative product development to sales teams within the UK and regional teams around the globe to ensure these teams are equipped to sell effectively.
Product & market development:
* You'll feed market knowledge gathered into product / service development process to enable better market-fit in future iterations.
* You'll identify advocates from established customer base and create assets and events to capture sentiments of advocacy for use by sales and marketing teams.
Competitive intelligence:
* You will identify, translate and share competitor intelligence with all key stakeholders through the Customer Insights forum and in formalized product and service update briefings on a quarterly basis.
Content production:
* You'll draw on principles of good content design to formulate briefs to external designers and agencies and manage content assets through to completion, assuring brand identity is adhered to and that content pieces fulfil their purpose.
* You'll identify and work closely with design and production suppliers to produce assets required to enable sales and marketing teams to launch and embed products and services in the market.
* You'll create web pages to profile products and services, ensuring these form part of a consistent customer journey on Pxx.xxm
Our Successful Candidate
We welcome applicants with exceptional copywriting skills and the ability to develop clear and engaging messaging. You'll be able to demonstrate product marketing experience in creating strong propositions and clear segmentation, based on deep product, market and competitor knowledge/customer needs. To be successful in this role, you'll be truly passionate about the education sector and ideally be educated at least to degree level or have significant prior product marketing experience.
You'll be a confident communicator across a range of formats and forums, and you'll understand when and how to input into activity carried out by the campaign marketing team. Transform your expertise to a new level - we have many interesting and dynamic projects to look forward to in 2021, therefore now is the ideal time to join our (COMPANY NAME) family. Apply now for a highly rewarding and truly global career!
Your Reward & Benefits
We'll expect a lot and we know you'll do great work, so we give a lot back with some of the best benefits in the business! We know that one size doesn't fit all, so our workplace programmes meet the different needs of our diverse teams and their families too. Our most exciting options are featured below and when you join our (COMPANY NAME) family you can look forward to:
* This position can be home-based with occasional travel to Harlow/London office (subject to Covid-19 restrictions).
* A starting holiday of 25 days plus UK public holidays and you'll earn 1 additional day's holiday per year you work with us.
* Generous pension scheme where we match and double what you contribute.
* Maternity, paternity, and family care leave as well as flexible work policies.
* Stock/share purchase options.
* Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.
* Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.
Our Recruitment Process
Please complete and submit your application before 17 June 2021 and ensure that you apply directly on our (COMPANY NAME) Careers website only.
We are reviewing applications regularly and interviews are being scheduled now, therefore we encourage you to submit your application as soon as possible. Wishing you success with your application!
(COMPANY NAME) is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Primary Location : GB-GB-Harlow
Other Locations : GB-Greater London, GB-GB-Milton Keynes, GB-GB-Peterborough, GB-GB-Harlow, GB-Cambridgeshire, GB-GB-London, GB-GB-Cambridge
Work Locations :
GB-Harlow-Kao Park
Kao Park Hockham WayKao Two
HarlowCM17 9SR
Job : Marketing
Organization : Core
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Jun 1x, xxx1
Job Unposting : Jun 1x, xxx1
Schedule: : Full-time Regular
Req ID

Source: Company website
Posted on: 11 Jun 2021
Industry: Education
Job duration: one month
Languages: English
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