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Chief Marketing Officer (CMO)

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United Kingdom  London, United Kingdom
Marketing, English
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Job Description:

We're looking for a Chief Marketing Officer (CMO) to join us here at GWI. Not just any CMO though. Someone ambitious and genuine, who works best in the midst of a collaborative and forward-thinking team. That's because as a GWIer you'll be immersed in the fast-moving world of data tech. We think big to make an impact, we're not afraid to ask why, and we always show respect. Those values are what got us where we are today, and they're a big part of what we're looking for in you.

What you'll be doing

We are looking for a CMO to join the executive team at GWI, as we embark on the next phase of our rapid growth as a business, just after we've landed our $180m series B funding! Not to mention, we've been named as one of Crunchbase's unicorn brands.

You will work closely with our leaders and departments at GWI, to innovate and transform our industry-beating products through ambitious and creative marketing campaigns that set us apart from our peers.
As CMO, you'll report directly to the CEO and lead a global team of 36 marketers on day 1, a full spectrum of Demand Generation, Design and PR with a view to growing the remit and budget significantly over a few years. It's integral for us at GWI that you'll be an inspirational leader, and you'll drive a high-performance culture of respect and support across the business. You'll establish close, collaborative relationships with our clients and internal teams and you will implement and drive, a best in class go-to-market strategy for New Business and ARR.
About you
First things first, as a disruptor in the global market research industry, we haven't come this far without entrepreneurial spirit and a get-up-and-go attitude. So if you think we'll see that in you, then you're already halfway there. Here's the rest of what we'd like you to bring to the table.

Technical skills

* Proven expertise in the marketing industry, you're building our brand ready for the future
* Prior CMO or marketing leadership positions at high-growth SaaS/B2B companies
* You have managed external agencies in the past, as well as internal creative and revenue generating teams
* Significant experience in advertising, PR, ABM and inbound marketing methodologies

Personal Attributes

* Inspirational and engaging leadership, you're not afraid to roll your sleeves up and get stuck in. You're a player-coach and you flex your leadership styles to meet your teams experiences
* Superb analytical thinking and proficiency with advanced business intelligence, marketing technology and analytics software
* We're a fast growing business so resilience, collaboration and prioritisation is key to delivering success
* As you''ll have direct impact on our revenue targets, you are in the numbers and are comfortable producing tangible metrics
* You are a visionary, and excel at communicating this vision to senior stakeholders, but you are equally passionate when speaking to the rest of the Business.
* Emphasis on innovation and creativity in marketing, with a history of creating/developing strong, unique brands that deliver reasons to believe. We're taking our brand to the next level and you'll directly influence how we do this.

Our benefits

Great benefits make a big difference. Not just to employees, but to the whole vibe of a business. That's why when you work for us, you'll enjoy a full spectrum of generous perks, rewards and office benefits - all in line with Covid-19 guidelines of course.
* Allocated shares according to our share scheme
* Competitive salary and discretionary bonus
* 25 days annual leave (prorated)
* Flexitime and a great work-life balance (don't just take our word, check out Glassdoor)
* A range of discounts and freebies
* LinkedIn Learning and ongoing Learning and Development opportunities
* Simplyhealth cash plan for everyday healthcare
* Auto-enroll pension plan with GWI matching up to 4%
* A range of discounts and freebies
* Cycle to work scheme and commuter season ticket loan
* Commit a working day to charity each year
* Early finishes on a Friday
* A well-stocked fridge, plenty of snacks (some healthy, some not so healthy)
* Regular social activities, including free online yoga and team outings

Who we are

GWI was founded with the knowledge that understanding your audience is really important for business. When you know who you're speaking to and why, you can create content and campaigns that stand out to the people that matter.
Through our global online survey, we gather data on the behaviour and perceptions of consumers across the world. This provides businesses with deep, actionable insights on their audience, revealed from data they trust.
It's been going well, too. Since launching in 2009, we've become one of the UK's fastest growing target audience companies. We're not about to stop growing any time soon. As a business, we're on a mission to re-engineer data-driven marketing, and we're on the lookout for talented people to join us.

Diversity & Inclusion

Imagine if our data came from just one kind of person. We'd get a very nuanced view of the world. And we definitely wouldn't have got off the ground as a business.
Although things certainly aren't perfect, we live in a society where differences are increasingly celebrated so we'd expect nothing else from our teams. In fact, the GWI office is as diverse as our global data, it's really important to us that it stays that way. That means whatever your race, religion, sexual orientation or gender, this is a place to feel at home, express yourself freely and make your mark.

#li-hybrid

Source: Company website
Posted on: 06 Aug 2022
Industry: Information Technology
Languages: English
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