You will be responsible for growing sales and consumption of (COMPANY NAME) through field marketing in your region. You'll spend your days working in locations and communities across your region, growing brand visibility, product availability, brand experiences and product consumption in key moments when people need energy. You will increase product consideration through initiatives that grow trial, availability and visibility using (COMPANY NAME)'s four key pillars of the field marketing mix. You will work closely with the sales teams in both the On Premise and Off Premise as well as finding new business opportunities, impacting the heart of local consumers, ultimately leading to the successful development of the business. The start date for this role is January 2023. The ideal candidate would live in Surrey, Berkshire, Oxfordshire, Buckinghamshire, Hertfordshire, Essex or Cambridge. RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:Expand all
Support Strategic Direction
Work closely with the Field Marketing Manager on the creation of the field strategy, defining ideas to build brand image and increase understanding of product functionality on a local level.
Drive relevance across a variety of moments of need through when people need energy, through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
Work in conjunction with the local sales team to build mental availability hand in hand with physical availability within image driving outlets, On Premise, Off Premise and new business environments. Ensuring the product is readily available in every field marketing activity.
Set clear goals together with the Consumer Collecting Manager and Field Marketing Manager to drive trial that engages new users, offering the right product mix to expand the consumer base to seize all opportunities in your region especially among students.
Implementation of Regional Marketing Plan
Activate national and international best practices with students encompassing the core programme objectives.
Incorporate in-direct sampling initiatives into the plan to broaden reach in occasions which are difficult to sample and where we can surprise our consumers.
Ensure the delivery of the sampling programme for the region by leading your team of Student Marketeers to success.
Deliver brand activations at 3rd party events within the region. Adding value by determining the appropriate level of (COMPANY NAME) brand support & visibility with the objective of increasing brand attribution and product usage in relevant scenes.
Build and activate relationships with key opinion leaders and important local networks within key sport and cultural scenes for the region.
Secure, manage and activate new distribution points within the region for (COMPANY NAME) through premium and relevant image led outlets that will buy (COMPANY NAME) and sell it to their visitors.
Support national teams & Field Marketing Manager in organizing events by taking over defined parts of bigger projects and realising small scale regionally important titled events where appropriate.
Support the Field Marketing Manager in developing, owning and executing new ideas that are locally relevant, complementing the activation of global and national initiatives.
Identify and selectively support cross-marketing (with sales, marketing & (COMPANY NAME) Media House) opportunities with integrated 360 plans that fit the needs of the region.
Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience.
Organisational Capabilities and Enabling Structure
Act as a role model and display the (COMPANY NAME) values with a consistent tone of voice that is motivating and inspiring.
Ensure you have the right programme set up, in the right areas to reach your target group, be flexible with resources so that we are always aligned with business opportunities.
Maintain consistency with other field marketing regions regarding recruitment, on-boarding and training.
Source and hire with no compromise the best, highly diverse Student Marketeers who have the right skills & attitude towards all business priorities.
Set every new Student Marketeer hire up for success with a dedicated and consistent onboarding process.
Train and lead Student Marketeers with an 'empowerment' approach so they take ownership of their own targets that impact the business and give opportunities for development to the shining stars.
Your areas of knowledge and expertise
that matter most for this role:
Understands the core scenes in the region and has strong networking skills.
Has already built and sustained personal relationships in local scenes (e.g. University, Culture, Sports, etc.).
Work experience in the sports and or culture industry, events or marketing agency having an in depth understanding of the sport and or culture landscape.
Some experience in leading teams and managing people.
Some experience in sales and working with commercial teams.
Driving License - required
We value experience over formal education.
Fluent in written and spoken English.
WHERE YOU'LL BE BASED
England, United Kingdom
United KingdomRed Bull UKJOIN THE TEAM
|Posted on:||23 Sep 2022|
|Industry:||Food / Beverage / Tobacco|