Have you seen our new Digital Campaign on LinkedIn and interested to find out more? We are globally recruiting for CRM Digital Analysts and always on the look out for the best talent. If you would like to join our global talent pool click "apply" to register your interest and your details will be passed to our local Talent Advisor who will be in touch with you further.
Digital is changing everything about how consumer goods companies go to market. At (COMPANY NAME) we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres - delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data with CRM data with search data with ratings & reviews data and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.
About the role
The CRM Digital Analyst is responsible for supporting brand teams in the definition and implementation of measurement strategies, producing meaningful marketing KPI insights and delivering frequent, cross-channel performance reports with actionable insights. The role will also involve conducting and advising on web conversion optimisation and web personalisation. The successful candidate will not necessarily come from a pure web analytics background but will have an excellent, in-depth level of knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns.
* Primary Responsibilities
o Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices
o Creation of personalised experiences for selected audiences within Adobe Target
o Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
o Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
o Advise marketing teams on audience selection for campaign optimisation and web personalisation
o Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
o Construct test & learn marketing activity and analyze results for presentation to stakeholders
o Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
o Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
o Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
o Data analysis of ad hoc requests