The BMC function has an important role to play in helping to achieve EY's Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.
BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
EY is a leading professional services organization with offices in over 150 countries and 260,000 people. Our purpose is 'Building a better working world,' and our vision is 'to be a $50bn distinctive professional services organization by 2020'.
The Brand, Marketing and Communications (BMC) function plays a critical role in helping deliver against EY's purpose and vision in this transformative age, by delivering distinctive, audience-centric marketing and communications that have a measurable impact.
Function: Brand, Marketing and Communications
Sub Function: Integrated Go-to-Market (iGTM)
Job rank: Supervising Associate
Location: Preferred location is UK, but other locations may be considered
This role focuses on driving the execution of and increasing the market impact of EY's strategic integrated Go-To-Market (iGTM) programs that support the global strategic priorities and growth objectives.
The iGTM team is a Global BMC pillar that enables revenue growth in line with EY's Vision 2020 strategy, through issue-led, buyer-based programs integrated across service lines and sectors throughout the client lifecycle. This pillar focuses on:
* Developing a comprehensive iGTM strategy, increasing conversion, winning market share and building towards best brand.
* Building campaigns which maximise the growth potential of the client lifecycle, working in partnership with BD and the business (including account based marketing initiatives).
* Development of EY solutions; enablement of alternative business models, managed services, data, client technology, digital services and innovation.
* Leverage and co-creation of assets aligned to the GTM proposition and built on the best practices derived from the regions.
* Utilisation of technologies to enable external campaign effectiveness. Identify and incubate new marketing tech.
The Global iGTM Marketing Coordinator will be a key member of the team, supporting the creation and smooth execution of our large-scale brand and marketing programs across multiple channels and regions. This role will have responsibility for overall project management support and coordination of various elements of the Global iGTM programs, helping team members connect with each other and across BMC and building networks beyond the core team.
The ideal candidate is a strong and resilient team player with excellent communication and project management skills, along with experience and excellence in building trusted relationships across a diverse group of key stakeholders. We are looking for people who have an appetite to progress their brand and marketing careers and knowledge of EY and its service offerings and buyers.
This role reports into the Global iGTM Strategic Programs Leader and supports the iGTM leadership team across the agreed strategic programs.
Your key responsibilities
Provide support to and work collaboratively across the iGTM team, with other BMC professionals and with key stakeholders across the business to deliver against the iGTM strategy
Manage and maintain good working relationships with key internal stakeholders and external stakeholders, including agencies and industry organizations
Effectively manage multiple projects, balancing these with business-as-usual responsibilities, including ad hoc requests
Help manage and monitor the marketing budget and track the return on investment of the marketing initiatives
Regularly update ex.xxm pages, BMC calendar and pipeline of thought leadership
Maintain up-to-date knowledge on relevant issues, EY services, as well as EY processes
Skills and attributes for success
Demonstrate strong attention to detail and a genuine commitment to maintaining the highest standards across all external and internal content and channels
Be able to prioritize own workload and proactively manage stakeholder expectations
Be a team player with a flexible can-do attitude and good interpersonal skills
Be self-motivated and able to work independently with minimal supervision and direction
Have a good understanding of marketing and communications principles and practice as well as all channels, including strong social media knowledge/experience; actively seek out and participate in opportunities to learn latest/best practices
Excellent written and spoken communication abilities and strong editing skills
Strong project management skills and ability to meet tight deadlines
Strong skills in MS Word, PPT and Excel.
To qualify for the role you must have
Bachelor's degree in Marketing, Communications, Business (or equivalent area of study or experience)
5 years of experience in marketing, communications or business development, ideally in a B2B environment
Experience in project management/program execution
Strong digital execution skills
Experience working in a cross-border environment (ideal but not essential)