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Digital Marketing Performance Analyst

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Marketing, English

Job Description:

Digital Marketing Performance Analyst

Job Description

Your Job

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Digital Marketing Performance Analyst role, you'll help us deliver better care for billions of people around the world.

K-C is looking for an experienced Digital & Campaign Analyst to support our integrated marketing planning, reporting and optimization for Kimberly-Clark Professional (KCP) North America. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, providing input on campaign optimization, reporting campaign performance, and communicating with key stakeholders across the business.

Candidates should have strong experience with Google Analytics, Salesforce data and reporting, and familiarity with marketing tools like Pardot. While web analytics are key to this role's success, we seek a professional with a full spectrum of marketing campaign KPI experience, emphasizing digital campaign media (although we have offline tactics as well). Combining customer activities across advertising, email and various KCP web properties is the core of this opportunity.

In addition to tracking and analyzing information, the candidate must be able to present actionable insights to inform marketing campaign optimization. The right person should be detail-oriented, work well within a team, and be able to articulate the "so what?" behind the campaign analytics.

Your key responsibilities include:
* Participating in the integrated marketing planning process to bring insights and recommendations to key stakeholders
* Collecting and analyzing customer online behavioral data across web, email, paid media and social
* Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance
* Communicating and presenting learnings from your analyses, including actionable insights and recommendations, to key stakeholders
* Developing holistic campaign (online, offline) and web measurement strategies
* Creating dashboards, data visualizations, and campaign and website performance reports
* Monitoring and analyzing digital media and marketing trends

About You

You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You also possess:
* Bachelor's degree or higher in marketing or a related field
* Experience with analytical and reporting tools, including Power BI, Google Analytics, and Google Data Studio
* Deep knowledge of digital marketing across social, display, and programmatic platforms
* Strong analytical and strategic thinking skills
* Ability to make data-driven decisions
* Excellent interpersonal and collaboration skills
* Strong communication and presentation skills

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.

At Kimberly-Clark, you'll be part of the best teams committed to driving innovation and growth. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform-so what can you do with that? There's no time like the present to make an impact at Kimberly-Clark. It's all here for you at Kimberly-Clark.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Total Benefits

Here are a few of the benefits you'd enjoy. For a complete overview, see wxx.xxxxxxxxxxxx.xxx.

Great support for good health with medical, dental, and vision coverage options. No waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, check out the careers website. You'll want to review this and come prepared with relevant questions if and when you pass GO and begin interviews.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
This role is available for local candidates already authorized to work in the role's country only. K-C will not provide relocation support for this role.

Global VISA and Relocation Specifications:

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Time Type
Full time

Source: Company website
Posted on: 06 Aug 2022
Industry: Consumer Goods
Languages: English
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