E mail marketing

Description du poste:

Job Responsibilities:
* Build and execute HTML emails for single send campaigns and automated programs.
· Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration.
· Execute emails by intake of creative brief and turning it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (some copywriting required).
· Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement.
· Segment subscriber lists to ensure targeted messaging and maximize campaign effectiveness to business goals.
· Utilize (and have proficiency in) best practice email design software, such as Adobe Creative Suite (Photoshop, Xd, Illustrator). Ability to resize images, create animated gifs, design within artboards, etc.
· Self-manage timelines and deliverables based on agreed-upon priorities
· Consistently follow standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative / content versioning for different audiences).
* Integrate 1:1 personalization and data-driven dynamic content for segmented audiences, as needed

Minimum Qualifications:
· 4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience.
· Experience with Project Management software like Jira.
· Strong understanding of email marketing principles, including email design, copywriting, and segmentation.
· Strong organizational and time management skills, ability to work independently and as part of multiple teams.
· Excellent written and verbal communication and interpersonal skills.
· Proven track record of success in developing and executing email marketing campaigns that drive results.
· Demonstrated ability to think critically and strategically for a variety of use cases.
· 2+ years of experience:
* Developing responsive, table-based HTML emails, without the assistance of drag-and-drop editors.
* Using enterprise-level email service providers (ESPs) or marketing automation platforms (MAPs) such as, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, etc.
* Experience with personalization and data-driven dynamic content, particularly showing unique content to different audiences, with ESP templating languages, e.g. Liquid, AMPscript, Handlebars, etc.
* 2+ years of experience in Salesforce Marketing Cloud (formerly ExactTarget) including AMPscript personalization and dynamic content.
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We offer:
* internet support
* major medical insurance
* Legal benefits:
* 15 days of Christmas bonus
* 12 vacation days
* 25% vacation bonus
* growth and career plan

100% remote