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Paid Media Lead

Entreprise non montrée
 Manchester, Royaume-Uni
Management, Anglais
23
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Description du poste:

About The Hut Group
(COMPANY NAME) is one of the world's fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.
With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.
Our culture is fast-paced and ambitious - we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.
To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to (COMPANY NAME) and play a part in driving the Group forward on its truly exciting journey.
Paid Media Manager
We are now looking to hire an experienced Paid Media Lead to develop and deliver paid media strategies for one of our high profile and successful brands.
Responsibilities:

Plan, manage and implement the Beauty Subscriptions global Paid Media strategy, and align centrally supporting all territories to adopt, localise and activate in-market
· Drive forward the comprehensive planning and execution across: Paid Social, PPC, Google Shopping, Display, YouTube and Video
· Prepare, manage and optimise the PPC & Shopping budget to ROI and KPI targets to drive conversions, leads, acquisition and retention at scale
· Manage and optimise brand channels including Social, Display and YouTube to upper funnel metrics
· Contribute to the 3 year plan and support the delivery of the full commercial Paid Media proposition
· Identify and implement new customer acquisition initiatives to drive growth targets
· Develop and implement the Retargeting and Re-Marketing strategies across Paid Media Channels
· Oversee Paid Media activities globally in-line with local teams, ensure initiatives work for all markets
· Champion and drive necessary Paid Media changes ensuring full buy in from relevant stakeholders
· Develop test strategies for all aspects of Paid Media to ensure the most effective approach is adopted and activated in-market
· Drive forward best in market platform on-boarding for central and localised teams to deliver growth
· Work with Google, Facebook and other media partners / agencies to ensure best in class campaign execution, global team training and forward-thinking principles are adopted
· Continually research and understand the global paid environment to ensure the business remains at the forefront of the industry and front of mind for the customer
· Implement strategies to reduce churn, improve customer loyalty and retention across all territories
· Adopt customer first approach, to ensure Paid Media is customer focused to maximise effectiveness
· Help team members understand the role of various paid media channels in achieving their objectives

· Competitive salary
· Discounts of up to 40% across all our brands
· Real responsibility from the start of your career at (COMPANY NAME)
· Discounted health club membership
· Access to on-site doctor
· Company pension plan
· Training through the (COMPANY NAME) academy
· An exciting and fast paced environment where you will work with and learn from the best in the business

Profil requis du candidat:

· Strong Paid Media experience with focus on Paid Search and Social (other paid channels preferable)
· Strong background in implementing and managing PPC campaigns (Google Ads, Bing, GDN)
· Experience managing and implementing brand /conversion campaigns (Facebook, YouTube)
· Confident in using Google Analytics, Google Adwords, Bid Management Tools and Business Manager
· Strong commercial ability and experience of working to KPI's and Paid Media targets
· Confident, articulate communicator capable of inspiring and collaboration and building relationships
· Able to give clarity, direction as well as problem solve
· Strategic and analytical thinker
· Able to prioritise, structure work and effectively manage time
· Good project management and negotiation skills
· Advantage: Previous experience within the beauty industry

Origine: Site web de l'entreprise
Publié: 15 Sept 2020
Langues: Anglais
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