The word “inspired” describes something that delivers beyond expectations. From the technology we build to our customer service and even the way we operate internally, we strive to do work that is inspired.
When we founded AdRoll in 2007, we invested in our technology and worked closely with customers to learn what worked for them and what didn’t. Through the difficult years of the global financial crisis, if it didn’t add real value, customers wouldn’t pay for it. This difficult environment sped up our learning and helped us focus our energy in the right directions.
Today, our vision has only gotten broader. Our experience building the world’s most widely used retargeting platform has made us keenly aware of the importance and value of data. We believe every online business has a treasure trove of data waiting to be discovered.
Our mission is to help every marketer collect, analyze, and act on their customer data to deliver high performance marketing campaigns.