Arenametrix is an omni-channel marketing platform that allows venues and e-merchants to centralize their customer and prospect data, segment them and communicate with them via email, sms, push notifications... The tool also integrates marketing automation functionalities, and allows marketing managers to acquire new BtoB and BtoC customers on social networks and on the web. A comparison of the comparative effectiveness of the campaigns in terms of conversion is also available on the tool.
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