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Vie Marketing Nutrigo En Chine Basé À Shanghai Hf

Azienda non indicata
Shanghai, Cina
V.I.E., Marketing, Inglese, Cinese, Francese
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Descrizione del lavoro:

(COMPANY NAME) recherche VIE Marketing Nutrigo en Chine basé à Shanghai dans Chine (CN),basé SHANGHAI

Context, Stakes, Direction mission

Nutrigo is a social business that was established in 2013

Today Nutrigo is at a turning point, it has reached break even and need to find the right business strategies to scale up in a sustainable manner in other regions.

The company objectives are

to help to reduce anaemia to children above 1 year old,

with a sustainable social business model, ie minimum break even

The nutritional supplementary product, YingYangBao (YYB) in Chinese, has been developed by Prof Chen with proven efficiency. It is recommended by Doctors and sold in pharmacies. Awareness is created through educational programs to Doctors and families

Nutrigo is supported by the Chinese MOH

Today Nutrigo is deployed in Bengbu region and the objective is to scale it up in a sustainable manner in other regions of China. It has already reached more than 100K children and the ambition is to cover 1M children.

Today the environment has evolved:

Anaemia rate has decreased significantly, purchasing power has increased, there are new products available at affordable price.

Undergrowth remain a health issue in China. Malnutrition is a root cause

In this new environment it is important to redefine the strategy to reach the ambition in a sustainable manner.

Position's mission

Support Nutrigo GM to build Nutrigo strategy and the roadmap for scaling up

Develop & implement the Marketing strategy both towards different stakeholders, HCP and consumers

Key responsibilities and accountabilities


Recommend the Marketing strategy from

Defining the relevant Health issue to tackle vs epidemiology, Government priority and ability to impact?

Recommending the right product offering and development, explore necessity of product range vs. health issue focus

Per targets develop winning value proposition/education program, building on insights of consumers, shoppers, decision makers and stakeholders,

Implement adequate and efficient communication strategy towards the different target audience, leveraging on digital and partnership with external stakeholders

Conduct research to

understand consumers behaviours, drivers and barriers and translate into relevant action plan to capture growth opportunity,

Identify stakeholders, understand their needs and anticipate their evolution

Job Dimension

Report to Nutrigo Senior Marketing Manager and mentoring by Nutrigo GM

Main Functional Relationship

Nutrigo Marketing, Consumer Service, Sales & Operation

Stakeholders: Third party (production), Partners (NGO)

Collaborate with ELN China - Commercial, Marketing, Healthcare Nutrition, R&I, PD and General Secretary

Performance criteria

Impact of marketing activities on sales

Social & Marketing KPIs

*Business School
*Entrepreneurial skills and autonomy;
*Capacity of analysis and synthesis
*eCommerce and Digital competencies
*Experience outside China
*Fluent in Chinese and English oral & written
*Passionate of social business

IMPORTANT : This offer is a VIE (it's a special statut). You must answer to the questions for this kind of offer.

Conditions d'éligibilité pour cette destination : Vous devez pouvoir justifier de deux années d'expérience post dernier diplôme, équivalent à un Bac+4 chinois, stages et alternance non comptabilisés. Pour plus d'informations (il existe des cas particuliers) :

Requisiti del candidato:

Nb de poste à pourvoir :

Expérience souhaitée :

Niveau d'étude demandé :
bac+5 et plus

Langue :
Chinois , Français , Anglais

Domaines de compétences :


Provenienza: Web dell'azienda
Pubblicato il: 09 Lug 2019
Tipo di impiego: V.I.E.
Durata di lavoro: 12 mesi
Compensation: 2265 EUR
Lingue: Inglese, Cinese, Francese
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