Digital Marketing & E-Commerce Specialist

Descripción del puesto:

Presentazione dell'azienda - AVART

Avart is an independent retail and cultural platform based in Lugano, Switzerland, focused on contemporary fashion and visual culture.

The company curates a selection of international designers, objects, and projects, operating at the intersection of fashion, art, and design through a strong and distinctive visual identity.

Avart operates across three interconnected spaces: two physical locations in Lugano and its online platform, creating a consistent experience across both physical and digital environments.

Descrizione del posto (Mansioni)

AVART is seeking a skilled and proactive Digital Marketing & E-commerce Specialist to oversee and develop the company's digital presence across multiple channels.
This role requires a hands-on professional capable of managing the day-to-day operations of our digital ecosystem while identifying opportunities to improve visibility, customer engagement and overall online performance.
The ideal candidate combines technical competence, analytical thinking and a strong understanding of how brands are discovered, experienced and engaged with in today's digital environment.

Key Responsibilities

* Manage and coordinate the company's digital presence across all online touchpoints.
* Ensure the website and digital channels operate efficiently and reflect the highest standards of presentation and user experience.
* Monitor, maintain and improve the visibility and discoverability of the company and its represented brands across search, digital and emerging AI-driven environments.
* Plan, coordinate and execute content initiatives across communication channels.
* Support the development of customer acquisition, retention and engagement strategies.
* Manage customer communication workflows and database development.
* Analyse digital performance and translate insights into actionable improvements.
* Identify, evaluate and implement new technologies, tools and processes that enhance operational efficiency and customer experience.
* Coordinate external partners and service providers when necessary.
* Contribute to the ongoing evolution of the company's digital strategy.

Profilo

Candidate Profile

* Previous experience in digital marketing, e-commerce, CRM or related fields.
* Strong understanding of how digital ecosystems function.
* Excellent organisational and project management skills.
* Ability to independently identify problems, develop solutions and execute them effectively.
* Familiarity with contemporary digital tools, automation systems and AI implementation.
* Strong analytical mindset and attention to detail.
* Confidence working across multiple digital platforms and systems.
* Excellent written and spoken English.
* Interest in fashion, design, art and contemporary culture is highly appreciated.
Essential Qualities

* Proven ability to work autonomously and take ownership of projects.
* Strong problem-solving skills and a solution-oriented mindset.
* Important

This position is intended for candidates who already possess hands-on experience across multiple digital disciplines. The ideal candidate understands that digital growth today extends beyond traditional marketing channels and requires a holistic approach that combines content, customer relationships, technology, data and emerging AI-driven opportunities