The company operates a unique business model: instead of committing a large percentage of production for the next fashion season, the company commits a small amount and uses customer feedback and an efficient production network to replenish stores with new and different products weekly.[5] New styles are prototyped in just 5 days and 60% of the manufacturing happens locally to shorten lead-times.[7] In Zara stores, it can take a new garment as little as 15 days to go from design and production to store shelves.
