Product Operations Intern (Growth and Performance Marketing)

Descrizione del lavoro:

Keeta, the international subsidiary of global delivery leader Meituan, is driven by a clear mission: We help people eat better, live better. Building on our parent company's 16 years of technological and operational expertise mastered in China, we are leading a global transformation in food and consumer product delivery. Since our start in 2023, Keeta has focused on creating value for every part of the communities we serve. We provide a reliable experience for consumers, enhance technology and operations for restaurants, and create more earning opportunities and greater safety for courier partners. This commitment to shared progress drives our journey from Hong Kong, China, across the Middle East and into Brazil, with the world ahead.
1. Manage influencer marketing for the Keeta Middle East project, including establishing connections with influencers, communicating specific scripts and content based on different goals, ensuring the overall implementation of the project, and conducting subsequent data reviews. 2. Identify overseas user needs, analyze user preferences, highlight product features, create relevant content, and independently manage creative quality to ensure conversion effectiveness. 3. Continuously optimize content strategies through data analysis, user research, and product insight to enhance performance metrics. 4. Familiar with growth methodologies and knowledgeable about major social media platforms (Facebook, TikTok, Snapchat, Instagram, YouTube). 5. Capable of consistently generating creative ideas and strategies, driving implementation, and continuously optimizing iterations

Requisiti del candidato:

1. Experience studying abroad, with proficiency in Arabic and Chinese as a working language. Experience in overseas user growth is preferred. 2. Strong content judgment and planning capabilities, familiar with the operations of major overseas platforms like Facebook, Google, Snapchat, TikTok and Twitter. 3. Possess strong user analysis skills and the ability to accurately identify user content preferences