Crm Offline Retention Specialist - Intern

Descrizione del lavoro:

The Mission

Dive into the heart of digital customer retention for Offline consumers. Develop and fine-tune CRM campaigns that not only keep our audience hooked but also boost our brand's growth and drive traffic & revenue in store.
Scope: FR, NL, BL
These campaigns are designed to drive offline sales and store traffic. They are planned around key moments such as in-store events, specific product or service launches, and high-traffic retail periods supported by targeted promotions.

What You'll Do

Campaigns [50% of workload]

* Implement offline campaigns - emails, SMS, Whatsapp, etc…
* Work with creative teams / Local Brands teams to create engaging content and effective calls to action.
* Test and enhance campaign elements to improve engagement rates & revenues.
* Leverage data to personalize interactions.
Platform used: BRAZE

Optimize collaboration [30% of workload]

* Work closely with the local brands to plan & challenge them with their CRM activations.
* Sync with the CRM regional team to be aligned on the CRM plan to avoid multiple campaigns the same day.
* Collaborate closely with CRM leads across markets to stay aligned, challenge approaches, and share best practices across EMEA.

Analysis & KPIs [20% of workload]

* Analyze campaign performance to identify what works and what doesn't.
* Ensure email campaigns meet deliverability standards and follow best practices.

Skills That Will Make You Shine

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Proven experience in email marketing and campaign orchestration.
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Strong analytical mindset, with curiosity for data and ability to turn insights into action.
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Excellent communication and interpersonal skills, able to work effectively with both regional and local teams.
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Solid knowledge of digital trends and CRM best practices