Manager Digital

Job Description:

Overview of Job
We are looking for a Digital Manager to join the WPP Media team. In this role, you will manage Influencer & Amazon Marketing Strategy, focusing on optimizing performance, driving innovation, and enhancing brand visibility through data-driven decisions and creative marketing approaches for cohesive and effective marketing efforts.

Reporting of the Role
This role reports to: Group Head Digital

3 Best Things About the Job
* Working in one of the most digitally advanced and forward-thinking media agencies that is globally connected.
* The position will provide you with opportunities to challenge yourself, bring in new thinking, and provide value in digital planning across the funnel.
* An opportunity to work with and learn from highly experienced, action-oriented media practitioners.

Responsibilities of the Role
Influencer Expert
* Develop and strategize influencer marketing approaches for the brand.
* Analyze influencer data to align with business goals and propose actionable interventions.
* Identify top competitors and analyze their unique strategies; prepare a comprehensive analysis report.
* Identify competitive and landscape content trends using available tools and map influencer trends and recommend strategies.
* Track key content points (KCPs) and recommend ideas.
* Assist in developing content calendar ideas.
* Collaborate with Brand POC to build the KOL plan for the month; share KOL insights and interventions.
* Refine growth measurement for influencer approach; understand and improve attribution metrics.
* Confidently participate in pitches while working collaboratively with the rest of the team.
Amazon Expert
* Develop comprehensive Amazon advertising strategies to deliver business goals.
* Design campaigns on a monthly basis with the brand team.
* Manage and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
* Conduct in-depth keyword research and competitive analysis to inform campaign strategies.
* Continuously monitor and adjust campaigns to maximize performance and achieve KPIs.
* Analyze campaign data to assess effectiveness and identify areas for improvement.
* Generate detailed reports on campaign performance, including key metrics such as sales, ROI, ACOS (Advertising Cost of Sales), and customer acquisition cost.
* Provide strategic insights and recommendations based on data analysis to inform future campaigns.
* Collaborate with the brand team to ensure Amazon advertising strategies are integrated with overall marketing initiatives.
* Experiment with new ad formats, targeting options, and strategies to drive innovation and improve performance.
* Implement best practices for campaign management, optimization, and reporting.

Measures of Success
In three months:
* Strong understanding of client business model.
* Act as the team point of contact for Amazon & Influencer-related queries.
* Build professional relationships with teams and lead performance-driven strategies with clients.
* Gain a keen understanding of various platforms and systems powering eCommerce media.
In six months:
* Independently provide eCommerce & Influencer solutions for ad-hoc client requests.
* Be the go-to person for day-to-day activities, able to propose ideas and activities to address challenges in Amazon & Influencer campaigns.
* Mentor interns and assist in leading small-scale projects (identify needs, formulate ideas into plans, set scope, and present to the Manager).
* Improve workflow efficiencies across teams.
* Stay on top of betas and innovations in the digital space and articulate their relevance to internal and external stakeholders.
* Drive cross-channel synergy-connect the power across Media & Brand teams.
In twelve months:
* Be comfortable developing proposals and preparing Influencer & Amazon media strategies aligned with overall campaigns.
* Lead and provide strategic insights on Amazon & Influencer matters.
* Confidently participate in pitches while collaborating with the rest of the agency.

Minimum Qualifications
* Bachelor's degree.
* Good understanding of all Influencer Media.
* Experience in managing multi-market campaigns (global/regional).
* Proven success in running audience-based, performance-driven, and direct response campaigns.
* Comfortable using Microsoft Excel/automated dashboards, etc.-an analytical mind that is creative and data-driven to identify trends/patterns and insights.
* Ability to work with and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports.
* Extremely business-minded and detail-oriented, with clear and proven organizational skills.
* Demonstrate genuine curiosity and interest in our clients and their business.

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