Brand Manager Nuts & Seeds

Job Description:

Overview

At PepsiCo, we're more than just iconic brands - we're a team of 2,000+ passionate people across 11 countries, working together to deliver great-tasting products that consumers enjoy every day.
With over 70 years in the region, we operate from 7 key locations - including 4 headquarters and 4 production sites - and offer a portfolio of 16 brands, from global icons like Pepsi and Lay's to local favorites like Duyvis and Schwip Schwap. We're committed to sustainability, innovation, and community impact. If you're looking to grow your career with purpose, we'd love to hear from you.

The Brand Manager Nuts & Seeds BNL partners closely with the Senior Brand Manager Nuts & Seeds BNL and reports to the Senior Marketing Manager Other Savory & Grains NE.
In this role, you will lead the development and execution of the short- and mid-term brand strategy for Duyvis across Belgium and the Netherlands. You will be responsible for delivering brand growth, driving business performance, and executing the marketing plan with a strong focus on accelerating market growth.
As Duyvis is a Create Market brand within PepsiCo, the role offers end-to-end ownership across innovation, communication, and activation. You will identify growth opportunities based on consumer and market insights and translate them into winning marketing strategies. Working closely with cross-functional teams, you will lead the development of new products, campaigns, and activations that strengthen the brand and deliver sustainable growth.

Responsibilities

Marketing Plan (AOP) & course correct
-Strongly contribute to development of the Duyvis brand strategy and annual marketing plan for the Benelux market in close collaboration with cross-functional teams.
-Deliver annual business objectives, including Net Revenue, Market Share, and Profit targets, through excellent execution of integrated marketing initiatives.
-Support the successful launch and performance of new products to strengthen portfolio growth.
-Monitor brand and business performance, including brand equity, household penetration, innovation performance, and commercial results, and take corrective action when needed.

Brand Growth strategy and Innovation Development:
-Identify (future) consumer needs / portfolio gaps in consultation with Sector, Consumer Insights and R&D, to develop an innovation strategy that fits within the total brand strategy of Duyvis (incl. Planet+).
-Lead end-to-end innovation projects within the Nuts & Seeds category in close cooperation with sector team, from concept development through to product launch.
-Manage new product development projects in line with PepsiCo's stage-gate process partnering closely with Commercialization, R&D, Packaging, Legal, Regulatory, Finance, and external agencies.
-Share relevant insights and recommendations with the broader commercial teams, including Shopper Marketing, Consumer Insights, and Sales.
-Ensure projects are delivered on time, within scope, and to the highest quality standards.

Communication & activation
-Lead local communication and support plans, including campaign development and execution for Duyvis across all relevant channels.
-Build a strong innovation and activation calendar that drives long term brand growth
-Partner with creative and media agencies to deliver impactful and effective marketing campaigns.
-Ensure all brand assets, including packaging and creative materials, are consistent, relevant, and aligned with the broader Nuts portfolio strategy.

Functional Responsibilities
-Own and manage the brand budget (A&M), including forecasting, tracking, and reporting in partnership with Finance and GBS teams.
-Collaborate with local creative agencies on campaign development, packaging design, and brand activations.
-Foster strong collaboration across Marketing, Shopper Marketing, Category Management, and Sales teams to maximize business impact.
-Build and maintain strong relationships with international Nuts & Seeds teams, including Benenuts/Twinuts (France), That's Nuts (UK), and global category teams to share best practices and unlock synergies.
Qualifications

-Consumer-centric. Brings a consumer first mindset to every business decision.
-Strong understanding of market dynamics, consumer trends, and competitive landscapes.
-Strategic thinker with strong commercial and analytical capabilities.
-Excellent project management and prioritization skills.
-Proven ability to influence and deliver results through cross-functional collaboration.
-Strong execution skills with a focus on delivering against business objectives.
-Bachelor's or Master's degree in Marketing, Business, or a related field.
-Previous experience in a brand management or marketing role, ideally within FMCG.
-Fluent in Dutch and English; French is an advantage.

Marketing Plan (AOP) & course correct
-Strongly contribute to development of the Duyvis brand strategy and annual marketing plan for the Benelux market in close collaboration with cross-functional teams.
-Deliver annual business objectives, including Net Revenue, Market Share, and Profit targets, through excellent execution of integrated marketing initiatives.
-Support the successful launch and performance of new products to strengthen portfolio growth.
-Monitor brand and business performance, including brand equity, household penetration, innovation performance, and commercial results, and take corrective action when needed.

Brand Growth strategy and Innovation Development:
-Identify (future) consumer needs / portfolio gaps in consultation with Sector, Consumer Insights and R&D, to develop an innovation strategy that fits within the total brand strategy of Duyvis (incl. Planet+).
-Lead end-to-end innovation projects within the Nuts & Seeds category in close cooperation with sector team, from concept development through to product launch.
-Manage new product development projects in line with PepsiCo's stage-gate process partnering closely with Commercialization, R&D, Packaging, Legal, Regulatory, Finance, and external agencies.
-Share relevant insights and recommendations with the broader commercial teams, including Shopper Marketing, Consumer Insights, and Sales.
-Ensure projects are delivered on time, within scope, and to the highest quality standards.

Communication & activation
-Lead local communication and support plans, including campaign development and execution for Duyvis across all relevant channels.
-Build a strong innovation and activation calendar that drives long term brand growth
-Partner with creative and media agencies to deliver impactful and effective marketing campaigns.
-Ensure all brand assets, including packaging and creative materials, are consistent, relevant, and aligned with the broader Nuts portfolio strategy.

Functional Responsibilities
-Own and manage the brand budget (A&M), including forecasting, tracking, and reporting in partnership with Finance and GBS teams.
-Collaborate with local creative agencies on campaign development, packaging design, and brand activations.
-Foster strong collaboration across Marketing, Shopper Marketing, Category Management, and Sales teams to maximize business impact.
-Build and maintain strong relationships with international Nuts & Seeds teams, including Benenuts/Twinuts (France), That's Nuts (UK), and global category teams to share best practices and unlock synergies

Candidate Requirements:

-Consumer-centric. Brings a consumer first mindset to every business decision.
-Strong understanding of market dynamics, consumer trends, and competitive landscapes.
-Strategic thinker with strong commercial and analytical capabilities.
-Excellent project management and prioritization skills.
-Proven ability to influence and deliver results through cross-functional collaboration.
-Strong execution skills with a focus on delivering against business objectives.
-Bachelor's or Master's degree in Marketing, Business, or a related field.
-Previous experience in a brand management or marketing role, ideally within FMCG.
-Fluent in Dutch and English; French is an advantage