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Red Bull
Salzburg, Austria
Organisation: Business
Main Industry: Food / Beverage / Tobacco
Employees: 10000+
Year Founded: 1987
Corporate Website
Company info

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 4.5 billion cans sold each year.

Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners[7], and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish-brown bovine, gaur, an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia it is sold in a wider gold can with the name of Krating Daeng or Red Bull Classic.[8] Both are different products, produced separately from Red Bull.

The company slogan is "Red Bull gives you wings"[9] and the product is marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, RB Leipzig, Red Bull Brasil), celebrity endorsements, and with its record label, Red Bull Records, music.[10] Red Bull has been the target of criticism concerning the possible health risks associated with the drink.[11] A restudy by the European Food Safety Authority (EFSA) concluded that in the levels used in popular energy drinks, taurine and glucuronolactone (D-glucurono-gamma-lactone) are safe.[12] The amounts of guarana, taurine, and ginseng found in popular energy drinks have been found to be far below the amounts expected to deliver either therapeutic benefits or adverse events. [Source: Wikipedia]

Internships and jobs at Red Bull
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Red Bull | Munich | Internship, Marketing, German
“Schon mal eine innovative "Smart Sport Arena" mitgeplant? Bereit, der eigenen Karriere Flügel zu verleihen und...
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“Red Bull'un hedef kitlesini göz önünde bulundurarak, kendi kampüslerinde ve bölgelerinde marka imajın...
Red Bull | Grenoble | Internship, Sales, French
“L'objectif du programme Student Marketeer est de toucher de nouveaux consommateurs, de passionner les étudiant...
Red Bull | Munich | Internship, Marketing, German
“Du bist kreativ und kannst zugleich konzeptionell und strukturiert arbeiten? ...
Red Bull | Turkey | Internship, Marketing, English
“Red Bull Student Marketeers programının amacı yeni tüketicilere ulaşmak, üniversite öğ...
Red Bull | Turkey | Internship, Marketing, English
“The On Premise Marketing Intern is a support role that assists in the development, implementation, and cultiva...
Red Bull | Turkey | Internship, Sales, English
“Red Bull'un hedef kitlesini göz önünde bulundurarak, kendi kampüslerinde ve bölgelerinde marka imajın...
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