Marketing Manager, Partnerships and Client Relations

Job Description:

Ref #:
5xxxxx2

Department:
Marketing

City:
London

State/Province:
London

Country:
United Kingdom

Company Description

(COMPANY NAME) Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, (COMPANY NAME)'s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include (COMPANY NAME), (COMPANY NAME) Collection, (COMPANY NAME) Purple Label, Polo (COMPANY NAME), Double RL, Lauren (COMPANY NAME), Polo (COMPANY NAME) Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands

Position Overview

Strengthen our engagement marketing strategy by enriching our customer experience initiatives to elevate the brand and make it even more desirable in local markets

Essential Duties & Responsibilities

Devise, create and execute seasonal Customer Experience programs with Money Can't Buy Hospitality events (NY Show, Wimbledon, Goodwood, local black tie events, major store openings) and Gifting Strategies (all channels) for all levels of VIC's to trade up and expand the RL client base.

- Become the key point person for VIC experiences/events in the business and act as an RL Ambassador when hosting them at external events

* Devise and develop 'Tailored by RL' a Bespoke Program focused on Top 50 RLS VIC
* Specifically acquire New HNWI's for the brand (private members clubs, hotels, tourism agencies, private jet companies, interior designers…)
* Source out relevant and on brand large scale partnerships and sponsorships
* Engage with Social happenings by key City (Paris, London and other key EU Cities where relevant (Germany)
* Devise and implement a Personal Shopper Strategy in key EU Cities to drive new revenues
* Implement a strong EU Press Day Strategy with new formats and concepts
* Develop RL Hospitality strategy (RC&B/Ralph's)
* Give competitor feedback on what other brands are doing for their key customers

Experience, Skills & Knowledge

* Educational Qualifications : BA and/or Msc

* Previous Experience: Relevant experience involving client relations, project management and event management

* Sensibility to luxury and fashion
* Well organized with a structured approach
* Good network which you are prepared to bring to the table and also expand upon

* A creative thinker who is proactive in bringing new ideas to the table

* Very detail-oriented with the ability to work well under pressure in a fast-paced environment meeting tight deadlines

* Quick learner with a good sense of initiative and can-do attitude. Confident to learn on the job and
develop new ideas

* Curiosity and understanding of the luxury good industry, fashion industry and competitor activity

* Excellent communication skills, both verbal and written

* Computer literate with excellent excel and power point knowledge
* Additional languages to English are a bonus but not required

Marketing Manager, Partnerships and Client Relations