Social Media Expert

Descripción del puesto:

Social Media Expert

TASKS AND RESPONSIBILITIES

Content Creation & Curation:

* Develop platform-native content, maintain content calendar, design/edit graphics and videos.

* Develop, curate, and publish high-quality, platform-native content (copy, images) aligned to brand voice and objectives, leveraging existing approved assets and brand elements.

* Maintain a monthly/quarterly content calendar and coordinate with Creative AORs and Brand team stakeholders.

* Ensure copy is clear, accurate, compliant, and optimized for each platform's nuances (hashtags, lengths, alt text, accessibility).

* Maintain and manage Social Profile pages ensuring content is updated/accurate for any label updates.

Community Management:

* Respond to comments, engage with followers, escalate sensitive topics.

* Serve as the day-to-day community manager: respond to comments/DMs/mentions in brand voice and escalate sensitive topics per protocol.

* Proactively engage with followers and relevant communities to strengthen relationships and sentiment.

* Protect brand reputation through real-time monitoring, rapid-response routing, and issue flagging.

Strategy & Growth:

* Execute organic channel strategies that build awareness, consideration, and referral traffic; contribute ideas for series, UGC, creators, and tent-pole moments.

* Stay current on trends, algorithms, and new features; translate trends into testable tactics.

Analytics:

* Track KPIs, provide insights.

* Track performance via native analytics and approved dashboards; build concise monthly readouts on reach, engagement, CTR, saves/shares, sentiment, and conversion proxies.

* Provide data-driven recommendations to iterate content, cadence, and formats; annotate results with learning agendas and next steps.

Paid Social Support:

* Assist with boosting and small test budgets across platforms (e.g., TikTok, Instagram, LinkedIn), including audience/placement selection, pacing, and optimization.

* Coordinate with the media activation team on tags, UTMs, pixels, and brand safety settings.

PRT Submissions & Compliance:

* Assemble PRT packets for social posts/series (final copy, thumbnails, screenshots/mockups, claims substantiation, references, fair balance/ISI).

* Route for review in approved systems (e.g., Veeva PromoMats or equivalent), manage review calendars, and track status to approval.

Social Monitoring:

* Use Sprinklr, Brandwatch, Talkwalker, Sprout Social, Meltwater.

* Follow the internal cadence and AE/Pharmacovigilance escalation protocols.

WHO YOU ARE

* Bachelor's degree in marketing, communications or advertising is required.

* 3+ years managing brand social channels (organic-first) with portfolio examples.

* Advanced English level is required.

* Working knowledge of paid social (boosting, test budgets, basic optimization).

* Experience with Social Media listening tools is required.

* Proficiency with social scheduling/monitoring tools and native analytics; basic GA4/UTM literacy.

* Strong copywriting and short-form video editing; accessibility best practices.

* Experience in regulated industries (pharma/healthcare) is a plus; familiarity with PRT/MLR workflows beneficial.

Application Period:

06/03/2026 - 06/17/2026

Reference Code:

872669

Division:

Enabling Functions

Location:

Costa Rica : Heredia : Heredia

Functional Area:

Marketing

Work Time:

Full Time

Employment Type:

Regular

Contact Us

Address

Heredia, Costa Rica