Health Care Executive

Descripción del puesto:

Strategic/ Policy
* Ensure achievement of Sales budgets for the assigned geographical territory
* Develop a clear understanding of his/her role as a responsible Officer of the Company and apply the knowledge, experience and skills to achieve the defined objectives for the position and the team.
* Review and discuss his/her plans for the achievement of territory's sales budget each month (overall and product wise). Seek the assistance of the District Manager in formulating sales strategy.
* Conduct sales analytics to identify areas / stakeholders to be focused upon for driving business growth in the territory
* Provide inputs to the District Manager to help him validate the sales forecast or the rolling sales plan as per the defined frequency
* Provide inputs to the District Manager to help him manage salvage net to maintain it at an acceptable level
* Jointly with the District Manager, classify the medical practitioners in his/her territory in three categories A, B and C in the descending order of importance, A being the most important and C the least.
* Schedule the frequency of calls on the doctors depending on their criticality with respect to achievement of the sales targets for the district
* Deliver promotional messages tailored to each customer's need so as to maximize sales
* Strictly adhere to coverage plans and frequency
* Strictly adhere to all applicable Pfizer policies and procedures.

Operational / Process
* Regularly visit chemists in the area to ensure sale of Pfizer's products, collect information on the sales of competitor's products and regularly update the team about this data
* Stay updated on the competitors' activities through personal visits to wholesalers and retailers. Maintain regular contacts with medical practitioners, consultants, chemists and wholesalers.
* Book orders from the retailers to ensure adequate availability of products to meet the market demand. Also, ensure display of point-of-sale promotion material display in retailers' stores in line with the promotion plan
* Ensure thorough pre-call planning and ask for the assistance of the District Manager wherever necessary.
* Prepare and implement special schedule for doctors' visits/calls at the time of new product launch or sales campaign etc. using special presentation and promotional materials in line with the sales strategy
* Carry meticulous one-to-one detailing of the product bringing to the doctor's attention the special features/benefits of the product, its proven efficacy, new research and clinical findings etc.
* Follow the approved tour program.
* Prepare and send daily reports as per the defined process on his/her day to day activities mentioning in detail about the calls made on the doctors clinics and hospitals.
* Maintain contacts with nursing homes, clinics and hospitals in his/her territory. Collect the data on annual budget for medicines with respect to each of the hospitals, their mode of purchase, rate contract, and drug committee members
* Forward adverse events and product complaints reported by customers and consumers in the appropriate format in a timely manner as described in the relevant SOPs
* Conduct taxi tours to meet the customers in micro-interiors and generate business for the products
* Conduct group meetings, speaker programs, and round table meetings for the doctors and chemists to create awareness around product benefits
* Build relationships with and manage KeyOpinion Leaders (KOLs) and key customers
* Coordinate with CFA for inventory management
* Execute the product promotion campaigns for new and existing products for the territory
* Track the hospital purchase trend for the territory
* Conceive, plan and organize Continuing Medical Education (CME) programs with help from HODs, Consultants and hospital admin department

People
* Trainee PSOs or other field trainees as may be assigned as mentees
* Share learning from experience with team colleagues
* Demonstrate and promote Pfizer global values in all interactions.
* Demonstrate team spirit and cooperation towards achievement of individual and team objectives
* Adhere to proposed training calendar for the year for self
* Act as the custodian of all compliance related matters for the territory
Financial
* Ensure achievement of Sales budgets
* Assist in the collection of receivables, where required
* Ensure proper utilisation of product samples, detailing aids and other promotional material.
* Ensure proper accounting and reporting of expenses

Technology
* Use technology solutions for enabling better information availability
* Use technology developments for effective field operations .

Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Sales