GTM Performance Marketing - Consumer & Retail Performance Lead

Descripción del puesto:

GTM Performance Marketing - Consumer & Retail Performance Lead

Description -

Role summary

The Consumer & Retail Performance Lead owns performance interpretation for the consumer and retail/eTail motion. This role turns demand and conversion signals into early, credible insight so leadership can identify drift, understand implications, and take action before issues become material.
This person will build a repeatable view of retail performance health, detect emerging deviations, and frame them clearly for decision-making. The role is intentionally bounded: it does not own media buying, campaign execution, or retail partnership management. Its mandate is to provide trustworthy interpretation and escalation based on available signals and stated confidence.

Key responsibilities

* Monitor consumer and retail demand and conversion signals across relevant channels
* Build and maintain a stable weekly retail performance snapshot
* Identify emerging risks, directional drift, and deviations early
* Translate fragmented signal inputs into a clear business narrative for leadership
* Explicitly label signal confidence and visibility constraints, including offline gaps
* Escalate material deviations when they may affect targets, credibility, or portfolio trade-offs
* Recommend intervention direction within scope, such as focus shifts, prioritization signals, or deeper diagnostic review
* Partner with governance and performance teams to package insights for forums and follow-through tracking
* Help advance KPI standards and interpretation methods for environments with partial visibility

What you will own

* Retail and consumer performance interpretation
* Weekly retail performance and deviation snapshots
* Directional drift and health indicators for leadership review
* Decision-ready framing of emerging consumer/retail risks

What you will not own

* Media buying
* Retail execution
* Partner or channel relationship management
* Final business ownership of commercial outcomes

Qualifications

* Strong understanding of retail, eTail, or consumer funnel performance
* Experience interpreting performance trends across demand and conversion metrics
* Ability to work credibly with incomplete or imperfect data
* Strong judgment in distinguishing directional signals from confirmed performance outcomes
* Clear written and verbal communication, especially with senior stakeholders
* Experience building recurrent performance views, dashboards, or operating cadences
* High discipline in scope boundaries and governance-oriented ways of working

What success looks like

* Retail deviations are surfaced earlier and discussed with greater consistency
* Leadership has a stable, trusted view of consumer/retail health
* Performance discussions become more evidence-based and less anecdotal
* Drift signals are framed clearly without over-claiming beyond available visibility
* Consumer/retail issues are escalated earlier and with better consequence framing

Complexity
* Provides highly innovative solutions to complex problems within established policy.

Disclaimer
* This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -Marketing

Schedule -Full time

Shift -First Shift (Mexico)

Travel -

Relocation -
Equal Opportunity Employer (EEO) -

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