Specialista Digital Marketing

Descripción del puesto:

Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to support execution and optimization of our digital marketing activities across key channels.
In this role, you will focus on day-to-day management of digital campaigns, web content, and performance tracking, contributing to improving customer experience and driving engagement across digital touchpoints.

Key responsibilities

Digital execution

* Execute digital marketing campaigns across web, SEO, and owned channels
* Support implementation of campaigns, product launches, and promotional activities
* Ensure campaigns are delivered on time and meet quality standards

Web & content management

* Manage website content and digital assets, ensuring accuracy and functionality
* Support content publishing, updates, and basic localization (transcreation)
* Assist with website personalization activities

Performance & reporting

* Monitor campaign and channel performance (KPIs)
* Support reporting and provide basic insights and recommendations
* Collaborate with BI/analytics teams on data tracking and evaluation

Collaboration & project support

* Work with cross-functional teams and markets to execute digital initiatives
* Support coordination with external agencies and partners
* Use project management tools (e.g., JIRA, Workfront, Confluence) to track tasks and updates

Operations & optimization

* Ensure smooth operation of digital platforms and tools
* Identify opportunities for improvements in processes and execution
* Support compliance with brand, legal, and data guidelines

Your profile

* 2-4+ years of experience in digital marketing, e-commerce, or agency environment
* Basic to solid understanding of web management, SEO, and digital campaigns
* Experience with CMS platforms and content publishing
* Familiarity with digital performance metrics (traffic, engagement, conversions)
* English + CZ/SK is a must

Key skills

* Strong execution and organizational skills
* Attention to detail
* Ability to manage multiple tasks and priorities
* Data-driven mindset (basic analysis & interpretation)
* Good communication and teamwork skills

Nice to have

* Experience working in international environments
* Exposure to analytics or marketing tools (e.g. Google Analytics, SEO tools)
* Understanding of content workflows or digital production processes

What we offer / Benefits

* Flexible working arrangements (hybrid model)
* 5 weeks of vacation + additional days off
* Summer & winter allowance
* Meal allowance / cafeteria system / Multisport card
* Learning & development opportunities
* Career growth in an international environment
* Modern offices & collaborative culture