Business & Process Analyst Internship

Descripción del puesto:

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

This role is based in our Amsterdam, Netherlands Office.
What you'll do (60%): Retention & Customer Insight
* Net new retention: Build a churn-risk score for first-year exhibitors and sponsors; flag at-risk accounts to Sales before rebooking opens.
* Customer journey: Help us mapping the 'net new' customer journey end to end, from contract to rebook; find the drop-off points and propose fixes.
* Churn & rebook insights: Analyse why customers stay or leave; turn findings into a monthly insight pack for BD and Sales leadership.
* Sales process & CRM: Improve Salesforce data quality, pipeline hygiene and conversion reporting (together with Sales Ops).
What you'll do (40%): Process & Digital Enablement
* Communication streamlining: Audit pre, during and post-event customer comms with Commercial Marketing; cut duplication and sharpen the message.
* Ancillary web development: Support content, data and testing for customer-facing digital products and pages (with Commercial Marketing).
* Event-led BD: Support the CPHI Frankfurt 2027 sales cycle with account research, outreach lists and follow-up analytics.
Key Priorities
Help us build the net new retention model
* 100% of net new accounts risk-scored; at-risk list with Sales before rebooking opens
Help us map the net new customer journey
* Top drop-off points identified, with fixes agreed with Commercial Marketing
Streamline customer communications
* One customer comms calendar; fewer, sharper touchpoints per account
Deliver the ancillary web priorities
* Priority pages and digital products live, together with Commercial Marketing
What makes this role Unique
🎯 Real Impact from Day One: Your analysis decides which customers we fight to keep, and how
📊 Master the Commercial Stack: Salesforce, churn analytics, customer journeys and digital products. Skills that travel anywhere
🤝 Cross-Functional Collaboration: Work directly with Sales, Commercial Marketing and Operations, and present to senior leadership (not just observe from the sidelines)
🌍 Global Exposure: Work on CPHI, one of the world's largest pharma event portfolios, with international teams across time zones

Requerimientos del candidato/a:

Education: Currently enrolled in a Bachelor's or Master's degree program, preferably in Economics , Business Economics, Data Analytics or a related field.
* Analytical storyteller: Turns complex data into clear narratives and actions (dashboards, presentations).
* Curious problem-solver: Asks why customers behave the way they do, and validates ideas with data.
* Collaborative communicator: Works across Sales, Marketing and Ops; comfortable in meetings and with senior stakeholders.
* Ownership & initiative: Takes a project from question to result without waiting to be asked