Performance Marketing Intern

Descripción del puesto:

Your Tasks

We are looking for a Performance Marketing Intern to support our E-commerce team in Milan across key brands (NIVEA, Labello, Hansaplast & Eucerin). In this role, you will contribute to the development and optimization of performance-driven campaigns for the Italian market, working closely with the Performance Marketing Manager and collaborating with Digital Marketing, E-commerce, Marketing teams and external agencies.
Key responsibilities:
* Support optimization and monitoring of e-commerce campaigns (Search, DSP, Display).
* Analyze campaign performance across KPIs (CPC, CPA, ROAS, CTR, Conversion Rate).
* Prepare regular reporting and extract actionable insights.
* Coordinate with external media agencies and partners on operational tasks.
* Collect and organize data from platforms such as Amazon AMS, DSP and partner tools.
* Assist in defining audience targeting, segmentation strategies and product selection.
* Contribute to internal presentations for alignment across E-commerce and Marketing.
* Support social commerce initiatives and related e-commerce activities.

Your Profile

* Recent Graduate in Economics, Marketing or Management Engineering;
* First Experience or Stage Experience in E-commerce or Digital Marketing roles;
* Strong interest in E-commerce topics and in data driven environment;
* Knowledge of major online Beauty & Personal Care players and and understanding of e-commerce business models;
* Strong analytical skills and attention to detail;
* Good communication skills and ability to work collaboratively in a team;
* Proactive attitude and eagerness to learn.

Nice to have:
* Basic knowledge of data visualization tools (Looker Studio, Power BI).
* Any previous experience-academic or practical-in digital marketing or e-commerce.
* Familiarity with funnel marketing concepts and customer journey analysis