Online Marketing AI Specialist Intern, Amazon Global Selling

Descripción del puesto:

What if AI could rewrite the rules of digital marketing - and you got to be the one holding the pen? From cracking the code on next-gen search engines to designing experiments that move real business metrics, this role puts you at the frontier where AI meets online growth. If you're the kind of person who sees a new AI tool and immediately thinks "how can I use this to acquire sellers faster?" - keep reading.
Amazon Global Selling is on a mission to help businesses of all sizes start local and grow global. We help local businesses directly reach new customers around the globe across Amazon's 21 overseas marketplaces. Today, more than 50% of Amazon's total sales come from third-party sellers - and our team plays a critical role in driving that growth.
We are seeking a highly motivated, analytically sharp, and AI-native intern to join our Online Marketing team as an Online Marketing AI Specialist. You will work alongside online marketing channel managers, with a focus spanning both traditional search channels (SEO/SEM) and emerging AI-powered search and discovery ecosystems - including Generative Engine Optimization (GEO). You will leverage AI capabilities to design and execute channel optimization experiments, surface data-driven insights, and help drive measurable improvements in seller acquisition efficiency and channel performance.

Key job responsibilities
Partnering with online marketing channel managers, you will:
Channel Expansion & Optimization: Research, evaluate, and optimize online marketing channels to drive seller acquisition - spanning traditional search (SEO/SEM), social platforms, and emerging AI-powered discovery channels
AI Search & GEO Strategy: Explore the evolving landscape of AI search engines (e.g., ChatGPT, Perplexity, Google AI Overviews) and develop Generative Engine Optimization (GEO) strategies to improve brand visibility and organic traffic in AI-generated results
SEO/SEM Performance Optimization: Analyze search channel performance data, identify keyword and bidding opportunities, and deliver actionable insights to improve cost-efficiency and conversion rates across paid and organic search
Experimentation & Testing: Design, execute, and analyze A/B tests and channel experiments using AI-powered methodologies - from hypothesis generation to result interpretation and optimization recommendations
AI-Powered Workflow Automation: Leverage generative AI and automation tools to scale content production, streamline campaign operations, and accelerate insight generation across marketing channels
Cross-functional Collaboration: Partner with product marketing, analytics, and sales teams to align channel strategies with broader go-to-market initiatives and seller growth objectives

Requerimientos del candidato/a:

- Speak, write, and read fluently in Mandarin
- Currently enrolled in a Bachelor's or higher degree program, with expected graduation between Dec 2026 and Aug 2027
- Majoring in digital marketing, computer science, information technology, data science, or a closely related field
- Available to work 4-5 days per week for a minimum of 6 months, on-site in Shanghai
- Meet at least one of the following: (a) prior internship experience in digital marketing, SEO/SEM, or performance marketing; (b) demonstrated strong AI capability through personal projects, competitions, open-source contributions, or published content (e.g., AI-powered tools, bots, workflow automations, or technical blog posts)
- Demonstrated analytical ability - comfortable working with data to derive marketing insights and inform decisions
- Strong English proficiency for professional communication and content creation
- Proactive, adaptable, and comfortable navigating ambiguity in a fast-moving environment
- Hands-on internship experience in digital marketing, SEO/SEM, paid media, or growth-related roles with measurable outcomes
- A portfolio or demonstrable cases of applying AI to solve real problems - such as building AI agents, automating workflows, prompt engineering projects, or winning AI hackathons
- Familiarity with AI search ecosystems and emerging concepts such as Generative Engine Optimization (GEO), AI Overviews, or conversational search
- Proficiency in data tools or programming (e.g., Python, SQL, Google Analytics) for marketing analysis or automation
- Understanding of e-commerce dynamics, cross-border trade, or online seller acquisition funnels
- Ability to juggle multiple priorities and deliver quality work under time constraints
- Enrollment in a Master's degree program is a plus

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