Founded in 2019, Whatnot is a rapidly growing live-streaming marketplace that provides a platform for buying and selling collectibles, including Funko Pops, Pokémon cards, sports cards, and more. The company is based in Los Angeles, California, and by 2023 has a team of over 500 employees. Through its unique live-streaming approach, Whatnot creates an interactive and engaging shopping experience for enthusiasts of niche products. In 2022, the startup raised $50 million in a Series B funding round, illustrating its impressive growth trajectory.